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Mollel, Daud N.
- The Influence of Local Resources on Cultural Tourism Initiatives: A Case of Destination Hosts in Arusha, Tanzania
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1 Department of Business Studies, Dar es Salaam College Campus, Mzumbe University, TZ
1 Department of Business Studies, Dar es Salaam College Campus, Mzumbe University, TZ
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ANVESHAK-International Journal of Management, Vol 4, No 2 (2015), Pagination: 23-35Abstract
This paper investigates on the influence of local resources on cultural tourism initiatives (CTIs) and their supply chain businesses for communities located at close proximity to protected areas in Arusha, Tanzania. The cross sectional survey design was used. The basic population were cultural tourism practitioners. Information was gathered from a sample of 210 respondents from primary and secondary data. It was hypothesized that, Ho1: CTI's owned local resources do not have significance influence on entrepreneurial performance. It was revealed that the owned local resources were positively related to their entrepreneurial performance.Keywords
Cultural Tourism, Destination Hosts, Local Resources, Entrepreneurship and Sustainability.
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