ANVESHAK-International Journal of Management

Indrajit Ghosal ¹, Nirmal Chandra Roy ², Rituparna Ghosh ³

Affiliations
1 Institute of Management Study (IMS), Kolkata, IN
2 Department of Business Administration, Vidyasagar University, IN
3 Institute of Management Study, Kolkata, IN

Abstract

The growth rate of India's e-commerce industry is fascinating. Online shopping is a way where consumer can purchase and sale their product through internet. A few years ago the peoples were not aware about the online technology or e-marketing. But now a day the awareness of the online product is very high. Different web portals have been launched in India and throughout the world. It is a very simple way where user can buy their product very easily through Mobile, Laptop, Tab and simple a mouse click on the PC. The portals are captured the traditional market and the significance of the product availability is very high. By the changing of consumer buying pattern, the world has been moved forward. By offering online shopping facilities, traditional companies seek to decrease the operating costs, improve customer experience, retain/expand customer base, reduce their distribution networks, and downsizes the number of their service staff. Consumers also get benefit in terms of expediency, rate and round-the-clock availability of online services. For this research, 100 respondents were collected through questionnaire from the Midnapur District (West Bengal) on MBA students. Internet and non-internet users are given their response in this study. The Primary objective of the current study is to understand the online buying pattern of consumers in Midnapur District (West Bengal). It has also made an attempt to get information about the scope of improvement in online shopping website.

Keywords

Online Shopping, Buying Pattern, Drastic Changes, E-Security, Shopping Need, Managerial Implications.

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Jochhon Kumar Ghosh ¹, Indrajit Ghosal ²

Affiliations
1 Seacom Skills University, Bolpur, West Bengal, IN
2 Institute of Management Study (IMS), Kolkata, West Bengal, IN

Abstract

Ethnic India is renowned customs among all other countries in the world. This customs are derived from dynamic cultures of the citizens of the nation. If it is considered that livelihood acts as factor for determining culture, then handloom/ weaving has direct bearing for setting up culture of a particular community. A group of artisans of Begampur area, Hooghly district of West Bengal crafts handloom tantsarees which becomes a generation wise customary since ancestral days. However, this craftsmanship is in danger due to various reasons. The aim of this paper is to indicate the various causes of endangering this craft and also to suggest possible means of revival. The entire production process of handloom sarees is itself endangering the present market. Enduring problem of earning low profit results non availability of working capital. The same in turn makes the artisans unable to purchase raw material for producing these products. The same inconvenient has introduced “Mahajan” in the chain of the production. Basically good quality raw materials are found outside of West Bengal only. The “Mahajan” imports raw material and provides to the artisans. In return “Mahajan” receives finished goods i.e., Handloom sarees and only labour charges are paid to the artisans. This process of portraying reduced remuneration to the artisans becomes an indicative factor for making artisans refrained from this system which in turn declining the market of subject product gradually. Moreover, this indirect market facility has become consistent system for marketing the subject goods. Advertisement/sales promotions are not even catered for marketing these goods which results unawareness of the consumers from various places. This unawareness is also an indicative factor for declining the market. This paper is based on primary data collected from artisans, through face to face interview by the researcher and also SWOT analysis carried out for identifying weaknesses for declining the market. The primary data collected are subjected to statistical “Z” analysis for testing hypotheses and moreover deriving conclusion at the end of the study.

Keywords

Advertisement and Sales Promotion, Decline, Handicraft, Handloom, Handicraft Market or Handloom Market, Indirect Market Facility, Mahajan.

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Bikram Prasad ¹, Indrajit Ghosal ²

Affiliations
1 Research Scholar, Seacom Skills University, Bolpur, West Bengal, IN
2 Assistant Professor, Department of Amity Institute of Information Technology, Amity University, Patna, Bihar, IN

Abstract

Indian healthcare system is occupied with the Primary health centres which serve its purpose at the ground level. The significance of Primary healthcare system lies with the approbation of serving the rural parts of India. The rural parts of India are also characterized by the hilly areas, marginalised as well as tribal sections of society. Though the primary healthcare outcome status has improved with change in output indices like life expectancy, infant mortality rate, estimated maternal mortality rate, but still it is faced with circumstantial and quintessential challenges. In light of these ground conditions, it is very indispensable to screen out the availability of the service quality available in the primary healthcare centres. This research is an expedient approach designed pragmatically to measure the perception of the patients towards the service quality delivered from the PHC’s. The service availability has been assessed with the relation of demographic categorization. The results obtained have suggested that major service quality dimensions as obtained after data redundancy are personnel quality and safety measures with lower mean and scores, infrastructure, clinical care, administrative procedures with higher mean scores. While accessing the relation with the demographic categorization, positive association of service quality dimensions have been obtained with age, educational qualification and with no significant association with gender. From the view of managerial implications, this study will help in fostering the rural healthcare infrastructure by reengineering the existing facilities through integration of findings obtained. The study will help in amalgamating the operations of the primary healthcare centres with a pre-eminent and resilient foundation.

Keywords

Infrastructure, Primary Health Centres, Rural Healthcare, Service Quality.

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Indrajit Ghosal ¹, Bikram Prasad ²

Affiliations
1 Assistant Professor, Department of Amity Institute of Information Technology (AIIT), Affiliation: Amity University, Patna 801503, Bihar, IN
2 Research Scholar, Seacom Skills University, Bolpur − 731236, West Bengal, IN

Abstract

An important part of Indian culture is craftsmanship. The community of India is inter-woven with crafts, making it more vivid and incredible. There are about twenty three million handloom and handicraft craftsmen in India in 2019, according to the Export Promotion Council estimates. Over the last quarter, handicraft exports have also increased by about 10.52 percent. In spite of this, only about two percent of the world’s handicraft trade is occupied by India. It’s global presence is primarily hindered by the lack of publicity, the lack of awareness of embracing modern technologies and the disparity in its promotion across digital technology and platforms. The current research paper will discuss the obstacles to the promotion of crafts in the global market. The amalgamation of new technologies embedded with marketing activities for the handicraft industry would also aim to recognise this. The implied results of this study would indicate management and promotional interventions needed in the international marketplace for the wafting artisanal industry. 

Keywords

Artisans, Customer Awareness, Digitalisation in Handicraft Industry, Handcrafts, Indicative Factor, Market Space

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