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Saifee, Mubina
- An Analytical Study of Factors Affecting Pester Power with Special Reference to Nagpur City
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Authors
Affiliations
1 Green Heaven Institute of Management and Research, Nagpur, IN
1 Green Heaven Institute of Management and Research, Nagpur, IN
Source
ANVESHAK-International Journal of Management, Vol 4, No 2 (2015), Pagination: 172-182Abstract
"Catch them young" is the key which was earlier used only by McDonalds but now a days used by many marketers. Kids these days are exposed to all the medias of marketing; be it TV, Internet, Smart Phones or anything, so the rise of pester power in last decade was tremendous. This research paper attempts to find the reasons for growing pester power and various factors which play significant role in agreeing to kids' demand of buying products. The research paper can give an insight to the marketers, as to which are the most impactful factors which influence the pester power and to the parents as to which factors they may control to lessen the effects of Pester Power.Keywords
Pester Power, Children and their Parents, Children’s Buying Behaviour.
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