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Salvi, Sujata
- Driving Healthcare through Corporate Social Responsibility:Evidence from Hospital Industry
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Authors
Affiliations
1 Aditya Institute of Management Studies and Research, Mumbai, Maharashtra, IN
1 Aditya Institute of Management Studies and Research, Mumbai, Maharashtra, IN
Source
ANVESHAK-International Journal of Management, Vol 8, No 2 (2019), Pagination: 57-71Abstract
CSR in healthcare has slowly emerged from the traditional concept of corporate philanthropy. It acknowledges the role of the community within which it operates as a stakeholder in its sustainable success. The concept of social responsibility for healthcare, means that it is not enough for them to deliver quality services by offering competitive services at low cost or adoption of advanced medical technology, but also to respect the customers, professionals and society at large. In recent decades the concept of CSR has been adopted by many business sectors. Due to amendment in the Companies Act, 2013 which has enforced every listed company to spend 2% of their net profit on CSR. As the healthcare sector is growing tremendously particularly in the private sector, it has developed a good opportunity for hospitals and pharmaceuticals to adapt to strategy of CSR for their long-term sustainability. Health indicators in India come up poorly in comparison to other developing countries. Public healthcare infrastructure fails to fulfil this gap, 80% services are provided by private sector in only 20% by public sector. So, the private sector can take up an initiative address this unmet need of healthcare through CSR. This paper aims to explore the presence of CSR in Indian healthcare organisations and its significant contribution to addressing the various issues related to health care. It uses mix methodology, comprising of semi-structured interviews with top management executives and an encyclopaedic analysis of CSR reports and activities from different hospitals of India. CSR activities carried out, trend of spending by hospitals towards CSR in a very important sector which has not received any systematic attention and consideration in the literature.Keywords
Corporate Social Responsibility, Healthcare Organisations, Hospitals.
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- Social Media Marketing and Cosmetic Industry
Abstract Views :819 |
PDF Views:1
Authors
Zeel Desai
1,
Sujata Salvi
2
Affiliations
1 PGDM, Marketing, Aditya Institute of Management and Research, Mumbai, Maharashtra, IN
2 Assistant Professor, Aditya Institute of Management and Research, Mumbai, Maharashtra, IN
1 PGDM, Marketing, Aditya Institute of Management and Research, Mumbai, Maharashtra, IN
2 Assistant Professor, Aditya Institute of Management and Research, Mumbai, Maharashtra, IN
Source
ANVESHAK-International Journal of Management, Vol 9, No 1 (2020), Pagination: 22-49Abstract
As the cosmetic market swells - online beauty care products is evaluated to grow multiple times in the following couple of years from Rs 1,000 crore currently, as per Red Seer Consulting. Make-up brands, not with standing names, for example, Lakme, L’Oréal and Maybelline, are selecting to be obvious just on the web. Social Media presently adds to over half of underground market beauty care products deals. New research suggests that Facebook could be followed to 41.1% of encroachment cases and Instagram added to 9%. Out of the 50,000 presumed item encroachments for its beauty care products customers a year ago, eBay added to 30.4% of deceitful deals. This research is carried to understand the female consumers’ perception towards social media marketing of Lakme and Maybelline in Mumbai and also to understand their attitude and awareness of the brands. The research was descriptive study with sample size of 100. These respondents are students followed by working professionals. It was found out that major influencing factor was social media and Lakme was the most preferred brand. There is a further scope of research by carrying out deep research within different regions and with larger sample size.Keywords
Social Media Marketing, Social Media, Cosmetics Market, Marketing Communications.References
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- Use of Artificial Intelligence in Marketing
Abstract Views :414 |
PDF Views:1
Authors
Affiliations
1 PGDM - Marketing, Aditya Institute of Management Studies and Research, Aditya Educational Campus, R M Bhattad Marg, Ram Nagar, Borivali (W), Mumbai – 400092, Maharashtra, IN
2 Professor, Aditya Institute of Management Studies and Research, Aditya Educational Campus, R M Bhattad Marg, Ram Nagar, Borivali (W), Mumbai – 400092, Maharashtra, IN
1 PGDM - Marketing, Aditya Institute of Management Studies and Research, Aditya Educational Campus, R M Bhattad Marg, Ram Nagar, Borivali (W), Mumbai – 400092, Maharashtra, IN
2 Professor, Aditya Institute of Management Studies and Research, Aditya Educational Campus, R M Bhattad Marg, Ram Nagar, Borivali (W), Mumbai – 400092, Maharashtra, IN
Source
ANVESHAK-International Journal of Management, Vol 9, No 1 (2020), Pagination: 68-87Abstract
Marketing is the process of Selecting Value, Creating Value, Communicating Value, Delivering Value, Capturing back the Value, and Enhancing the Value. This entire process involves a large number of activities to be performed. Earlier these activities were done manually. The use of technology was only limited to product development and marketing was considered just mere act of promotion. But over the years the importance of marketing has evolved many folds. Marketing today spans over new product development, research, consumer behaviour, marcom, brand management, product management, and so on. With the help of advanced technology, marketing today has ventured into data science, advanced analytics, machine learning, and neural science. Use of this technology in the field of marketing has helped marketers get accurate data about consumers and make uniform decisions. This paper emphasises on the use of Artificial Intelligence in Marketing. The research explores various applications of Artificial Intelligence in the current marketing scenario. It also discusses the latest trends in marketing using Artificial Intelligence. Some of the tools for Marketing Technology are also discussed. These tools can facilitate the automation process and decision making. We also discuss the future of Artificial Intelligence in Marketing.Keywords
Artificial Intelligence, Automated Marketing Marketing, MarTech, Marketing Tools.References
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