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Fruit Bageecha: A Case Study of Coprenuership in a Rural Setup of India
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The case presents an overview of the journey of a couple based out of Singapore who left their spectacular career choices. It discusses the key challenges faced by them in terms of finance, skills required, resource management, change management, cultural issues, and resistance. It discusses the development process and the decisions taken for production, operation, implementation approach, marketing, and distribution.
Keywords
Food Processing, Boutique, Self-Help Groups..
Paper Submission Date: August 2, 2019; Paper Sent Back for Revision: August 12, 2019; Paper Acceptance Date: August 14, 2019.
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