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Fruit Bageecha: A Case Study of Coprenuership in a Rural Setup of India


Affiliations
1 Research Scholar, Himachal Pradesh University Business School, Shimla - 177005, Himachal Pradesh, India
2 Assistant Professor, Himachal Pradesh National Law University, Ghandal - 171011, Himachal Pradesh, India
3 Director and Professor, Himachal Pradesh University Business School, Shimla - 177005, Himachal Pradesh, India

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The case presents an overview of the journey of a couple based out of Singapore who left their spectacular career choices. It discusses the key challenges faced by them in terms of finance, skills required, resource management, change management, cultural issues, and resistance. It discusses the development process and the decisions taken for production, operation, implementation approach, marketing, and distribution.

Keywords

Food Processing, Boutique, Self-Help Groups..

Paper Submission Date: August 2, 2019; Paper Sent Back for Revision: August 12, 2019; Paper Acceptance Date: August 14, 2019.

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  • Fruit Bageecha: A Case Study of Coprenuership in a Rural Setup of India

Abstract Views: 228  |  PDF Views: 0

Authors

Apoorva Kumar
Research Scholar, Himachal Pradesh University Business School, Shimla - 177005, Himachal Pradesh, India
Praveen Kumar
Assistant Professor, Himachal Pradesh National Law University, Ghandal - 171011, Himachal Pradesh, India
Pawan Garga
Director and Professor, Himachal Pradesh University Business School, Shimla - 177005, Himachal Pradesh, India

Abstract


The case presents an overview of the journey of a couple based out of Singapore who left their spectacular career choices. It discusses the key challenges faced by them in terms of finance, skills required, resource management, change management, cultural issues, and resistance. It discusses the development process and the decisions taken for production, operation, implementation approach, marketing, and distribution.

Keywords


Food Processing, Boutique, Self-Help Groups..

Paper Submission Date: August 2, 2019; Paper Sent Back for Revision: August 12, 2019; Paper Acceptance Date: August 14, 2019.




DOI: https://doi.org/10.17010/amcije%2F2019%2Fv2i3%2F148281