AMC Indian Journal of Entrepreneurship

Open Access Open Access  Restricted Access Subscription Access

A Comprehensive Review of Homepreneurs in the Digital Era


Affiliations
1 Indore Institute of Management and Research, Opposite Indian Institute of Management, Rau - Pithampur Rd, Rau, Indore, Madhya Pradesh - 453 331, India
 

   Subscribe/Renew Journal


In today’s competitive environment, businesses are reaching homes and are creating homepreneurs. Home-based businesses are now a substantial part of the small business sector and account for an increasing proportion of business start-ups. In India, homepreneurs were largely defined by women because for ages, Indian women were bound by societal pressures and thus, were restricted from moving out for employment opportunities. So, they resorted to becoming homepreneurs. With government policies, globalization and development of entrepreneurial spirit, not only millennials but the middle age women and men are becoming imminent entrepreneurs. Digitalization in business processes has redefined the concept of homepreneurs in India. In the era of challenging customers, circadian changing buying behavior and integration of technology acceptance among customers, the concept of home based businesses has changed. This study comprehends and explores the concept of homepreneurs in India. The study identifies the salient characteristics of homepreneurs and their businesses and addresses the level of digitalization in home based businesses, its effects, and the proposal of an agenda for the future.

Home-based online business ventures are an increasingly universal, yet an under-researched phenomenon. The study provides better experiences, understanding and creates a mind-set of businesspersons for setting up and running such enterprises.


Keywords

Digitalization, Home-Based Businesses, Homepreneurs.
User
Subscription Login to verify subscription
Notifications
Font Size

  • Anwar, M. N., & Daniel, E. (2017a). The role of entrepreneur-venture fit in online home-based entrepreneurship: A systematic literature review. Journal of Enterprising Culture, 24(4), 419–451. Doi: 10.1142/S0218495816500151.

  • Anwar, M. N., & Daniel, E. M. (2014). Online home based businesses: Systematic literature review and future research agenda. In UKAIS International Conference on Information Systems (UKAIS 2014), April 7–9, 2014, Oxford University.

  • Anwar, M. N., & Daniel, E. M. (2017b). Ethnic entrepreneurs and online home-based businesses : An exploratory study. Journal of Global Entrepreneurship Research, 7, Doi: https://doi.org/10.1186/s40497-017-0065-3.

  • Betts, S. C., & Huzey, D. (2009). Building a foundation without brick and mortar: business planning for home based and cyber businesses, International Journal of Business and Public Administration, 6(2), 50–60.

  • Bryant, S. (2000). At home on the electronic frontier: work, gender and the information highway. New Technology, Work and Employment, 15(1), 19–33.

  • Chawla, M., Rajan, S. & Sahni, P. (2020). Powering the economy with her : Women entrepreneurship in India. Google & Bain & Co.

  • Ching, C. S. (2006). Empowering homemakers to become e-homepreneurs, Encyclopedia of Gender and Information Technology. Doi: 10.4018/978-1-59140-815-4.ch040

  • Clark, D. N., & Douglas, H. (2009-2010). Micro business: Characteristics of homebased business in New Zealand, Small Enterprise Research, 17(2), 112–123.

  • Daniel, E. M., Domenico, M. D., & Sharma, S. (2015). Effectuation and home-based online business entrepreneurs. International Small Business Journal,33(8),799–823. Doi : https://doi.org/10.1177/0266242614534281

  • Department for Business Innovation and Skills. (2015). Business Population Estimates for the UK and Regions 2015. London. Retrieved from https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/467443/bpe_2015_statistical_release.pdf

  • Government Equalities Office. (2013). Banking on Women - An action plan to open up access to finance for women. Retrieved June,2020 from https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/204756/Banking_on_Women_FINAL.pdf

  • Hemalatha, A. (2012). Skill development of women micro entrepreneurs - A study among self-help group members in Kerala. Asia Pacific Journal of Marketing and Management Review, 1(3), 114–121.

  • Indrani, G., & Priyadarshini, M. (2017). An empirical study on homepreneurs with special reference to Coimbatore city, 6(3), 543–546. Retrieved from https://www.worldwidejournals.com/international-journal-ofscientific-research-(IJSR)/fileview.php?val=March_2017_1491822663__180.pdf

  • Make in India. (n.d.) 6 women makers making India proud. Retrieved May 18, 2020 from https://www.makeinindia.com/article/-/v/6-women-makers-doing-india-proud

  • Mason, C. M., Carter, S., & Tagg, S. (2011). Invisible businesses: The characteristics of home-based businesses in the United Kingdom, Regional Studies, 45(5), 625–639.

  • Nambisan, S. (2017). Digital entrepreneurship: Toward a digital technology perspective of entrepreneurship. Entrepreneurship Theory and Practice, 41(6), 1029–1055. Doi: https://doi.org/10.1111/etap.12254

  • Nansen, B., Arnold, M., Gibbs, M., & Davis, H. (2010). Time, space and technology in the working-home: an unsettled nexus, New technology. Work Employ, 25(2), 136–153.

  • Pergelova, A., Manolova, T., Simeonova-Ganeva, R., & Yordanova, D. (2019). Democratizing entrepreneurship? Digital technologies and the internationalization of female-led SMEs. Journal of Small Business Management, 57(1), 14–39.

  • Ramachandran, J. (2020). Build a global business from home with zero ad spend. Retrieved from https://jyotsnaramachandran.com/tag/homepreneur

  • Rauser, A. (2017). How building your digital strategy early on can enable your startup to grow efficiently. Retrieved from https://www.entrepreneur.com/article/299726

  • Singu, B. (2018). Marketing practices of women homepreneurs with special reference to Coimbatore district. International Journal of Research in Economics and Social Sciences, 8(3), 430–444. Retrieved from http://euroasiapub.org/wp-content/uploads/2018/04/52ESSMarch-7142.pdf

  • Sussan, F., & Zoltan, J. A. (2017). The digital entrepreneurial ecosystem. Small Business Economics, 49(1), pp. 55–73. Doi: 10.1007/s11187-017-9867-5

  • Swami, V. I., & Naidu, D. (2020). Social media marketing: Gateway to success for homepreneurs. International Journal of Innovative Technology and Exploring Engineering, 9(4S). doi: 10.35940/ijitee.D1011.0394S20

  • Urban Dictionary. (n.d.). Retrieved from https://www.urbandictionary.com/define.php?term=homepreneur

  • Walker, E. (2003). Home-based businesses: Setting straight the urban myths. Small Enterprise Research, 11(2), 35–48.

  • Walker, E., & Webster, B. (2004). Gender issues in home-based businesses. Women in Management Review, 19(8), 404–412. Doi: https://doi.org/10.1108/09649420410570216

  • Women constitute around 14% of total entrepreneurship. (2018, July 16). Business Standard. Retrieved from https://www.business-standard.com/article/news-cm/women-constitute-around-14-of-totalentrepreneurship-in-country-118071600642_1.html


Abstract Views: 490

PDF Views: 182




  • A Comprehensive Review of Homepreneurs in the Digital Era

Abstract Views: 490  |  PDF Views: 182

Authors

Pooja Srivastava
Indore Institute of Management and Research, Opposite Indian Institute of Management, Rau - Pithampur Rd, Rau, Indore, Madhya Pradesh - 453 331, India
Meenal Sharma
Indore Institute of Management and Research, Opposite Indian Institute of Management, Rau - Pithampur Rd, Rau, Indore, Madhya Pradesh - 453 331, India

Abstract


In today’s competitive environment, businesses are reaching homes and are creating homepreneurs. Home-based businesses are now a substantial part of the small business sector and account for an increasing proportion of business start-ups. In India, homepreneurs were largely defined by women because for ages, Indian women were bound by societal pressures and thus, were restricted from moving out for employment opportunities. So, they resorted to becoming homepreneurs. With government policies, globalization and development of entrepreneurial spirit, not only millennials but the middle age women and men are becoming imminent entrepreneurs. Digitalization in business processes has redefined the concept of homepreneurs in India. In the era of challenging customers, circadian changing buying behavior and integration of technology acceptance among customers, the concept of home based businesses has changed. This study comprehends and explores the concept of homepreneurs in India. The study identifies the salient characteristics of homepreneurs and their businesses and addresses the level of digitalization in home based businesses, its effects, and the proposal of an agenda for the future.

Home-based online business ventures are an increasingly universal, yet an under-researched phenomenon. The study provides better experiences, understanding and creates a mind-set of businesspersons for setting up and running such enterprises.


Keywords


Digitalization, Home-Based Businesses, Homepreneurs.

References





DOI: https://doi.org/10.17010/amcije%2F2020%2Fv3i2-3%2F153646