AMC Indian Journal of Entrepreneurship

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A Study of Influence Tactics Used by Entrepreneurs


Affiliations
1 Student, Department of Electronics and Communication Engineering, IIIT-Raipur, India. Dr. SPM International Institute of Information Technology, Naya Raipur. Plot No. 7, near Purkhoti Muktangan, Sector 24, Atal Nagar-Nava Raipur, Chhattisgarh - 493 661, India
2 Assistant Professor, Department of Humanities,IIIT-Raipur, India. Dr. SPM International Institute of Information Technology, Naya Raipur. Plot No. 7, near Purkhoti Muktangan, Sector 24, Atal Nagar-Nava Raipur, Chhattisgarh - 493 661, India
3 Student, : Department of Electronics and Communication Engineering, IIIT-Raipur, India. Dr. SPM International Institute of Information Technology, Naya Raipur. Plot No. 7, Near Purkhoti Muktangan, Sector 24, Atal Nagar-Nava Raipur, Chhattisgarh - 493 661, India
4 Student, Department of Electronics and Communication Engineering, IIIT-Raipur, India. Dr. SPM International Institute of Information Technology, Naya Raipur. Plot No. 7, Near Purkhoti Muktangan, Sector 24, Atal Nagar-Nava Raipur, Chhattisgarh - 493 661, India

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Entrepreneurs have to deal with different stakeholders for the success of their ventures. These stakeholders include but are not limited to investors, employees, customers, and suppliers. An entrepreneur has to influence different stakeholders to support him during times of crisis or uncertainty. The present study analyzed different influence tactics used by the entrepreneurs with different stakeholders. The influence tactics taken into consideration include inspirational appeals, consultation, personal appeals, and exchange. Quantitative analysis helped conclude the tactic used with different stakeholders under different circumstances. The researchers hope this study will help entrepreneurs in selecting the right tactic and increase the chances of their venture’s success.  


Keywords

Consultation, entrepreneurs, exchange, influence tactics, inspirational appeals, personal appeals

Paper Submission Date : April 17, 2022 ; Paper Sent Back for Revision : May 10, 2022 ; Paper Acceptance Date : May 16, 2022

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  • A Study of Influence Tactics Used by Entrepreneurs

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Authors

Lakshya Singh
Student, Department of Electronics and Communication Engineering, IIIT-Raipur, India. Dr. SPM International Institute of Information Technology, Naya Raipur. Plot No. 7, near Purkhoti Muktangan, Sector 24, Atal Nagar-Nava Raipur, Chhattisgarh - 493 661, India
Sresha Yadav
Assistant Professor, Department of Humanities,IIIT-Raipur, India. Dr. SPM International Institute of Information Technology, Naya Raipur. Plot No. 7, near Purkhoti Muktangan, Sector 24, Atal Nagar-Nava Raipur, Chhattisgarh - 493 661, India
Shreyansh Dewangan
Student, : Department of Electronics and Communication Engineering, IIIT-Raipur, India. Dr. SPM International Institute of Information Technology, Naya Raipur. Plot No. 7, Near Purkhoti Muktangan, Sector 24, Atal Nagar-Nava Raipur, Chhattisgarh - 493 661, India
Vaibhav Thakur
Student, Department of Electronics and Communication Engineering, IIIT-Raipur, India. Dr. SPM International Institute of Information Technology, Naya Raipur. Plot No. 7, Near Purkhoti Muktangan, Sector 24, Atal Nagar-Nava Raipur, Chhattisgarh - 493 661, India

Abstract


Entrepreneurs have to deal with different stakeholders for the success of their ventures. These stakeholders include but are not limited to investors, employees, customers, and suppliers. An entrepreneur has to influence different stakeholders to support him during times of crisis or uncertainty. The present study analyzed different influence tactics used by the entrepreneurs with different stakeholders. The influence tactics taken into consideration include inspirational appeals, consultation, personal appeals, and exchange. Quantitative analysis helped conclude the tactic used with different stakeholders under different circumstances. The researchers hope this study will help entrepreneurs in selecting the right tactic and increase the chances of their venture’s success.  


Keywords


Consultation, entrepreneurs, exchange, influence tactics, inspirational appeals, personal appeals

Paper Submission Date : April 17, 2022 ; Paper Sent Back for Revision : May 10, 2022 ; Paper Acceptance Date : May 16, 2022




DOI: https://doi.org/10.17010/amcije%2F2022%2Fv5i2%2F171469