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Business Model Redesign for Dine-in Services Using Consumer Values Post COVID-19


Affiliations
1 Research Scholar, Amity Business School at Amity University, NOIDA, Uttar Pradesh India - 201 313, India
2 Professor and Head , Amity Center of Entrepreneurship Development (ACED) at Amity University, Sector - 125, Noida, Uttar Pradesh, India - 201 313, India
3 Director, Entrepreneurship Education (NIESBUD), National Institute for Entrepreneurship and Small Business Development (NIESBUD), B - 149, Sector - 63, Opp. Tech Mahindra, Noida, Uttar Pradesh - 203 107., India

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The growing working class and rising incomes of Indian urban consumers have significantly increased the consumption of outside food. The Indian restaurant industry was growing substantially before COVID-19 hit the country. The pandemic affected businesses nationwide, and the restaurant industry was no exception. To rebuild their businesses, restaurant owners need to redesign their business models. This paper suggested a customer-centric business modeling view of the restaurant industry. Some fundamental consumer values can anchor restaurants to redesign their business models based on customer preferences. This exploratory study identified consumer values and analyzed their importance from a diner's perspective.

Keywords

Business models, consumer values, dine-in experience, post-COVID world

Paper Submission Date : July 8, 2022 ; Paper Sent Back for Revision : July 14, 2022 ; Paper Acceptance Date : July 16, 2022

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  • Business Model Redesign for Dine-in Services Using Consumer Values Post COVID-19

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Authors

Arvind Deshmukh
Research Scholar, Amity Business School at Amity University, NOIDA, Uttar Pradesh India - 201 313, India
Neelam Saxena
Professor and Head , Amity Center of Entrepreneurship Development (ACED) at Amity University, Sector - 125, Noida, Uttar Pradesh, India - 201 313, India
Poonam Sinha
Director, Entrepreneurship Education (NIESBUD), National Institute for Entrepreneurship and Small Business Development (NIESBUD), B - 149, Sector - 63, Opp. Tech Mahindra, Noida, Uttar Pradesh - 203 107., India

Abstract


The growing working class and rising incomes of Indian urban consumers have significantly increased the consumption of outside food. The Indian restaurant industry was growing substantially before COVID-19 hit the country. The pandemic affected businesses nationwide, and the restaurant industry was no exception. To rebuild their businesses, restaurant owners need to redesign their business models. This paper suggested a customer-centric business modeling view of the restaurant industry. Some fundamental consumer values can anchor restaurants to redesign their business models based on customer preferences. This exploratory study identified consumer values and analyzed their importance from a diner's perspective.

Keywords


Business models, consumer values, dine-in experience, post-COVID world

Paper Submission Date : July 8, 2022 ; Paper Sent Back for Revision : July 14, 2022 ; Paper Acceptance Date : July 16, 2022


References





DOI: https://doi.org/10.17010/amcije%2F2022%2Fv5i3%2F172440