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Shukla, Rajeev K
- Buyers' Preferences for Organized and Unorganized Apparel Retail Stores- a Comparative Study
Authors
Source
Global Journal of Research in Management, Vol 3, No 1 (2013), Pagination: 1-12Abstract
Apparel industry in India is an industry where there is seen a continuous deviation in consumer's choice and preference. India is covered with unorganized retail market but retail industry in India has emerged as one of the most dynamic and fast paced industries with the entry of very large corporate houses like Reliance Fresh, Vishal, AV Birla group, Bharati Walmart joint venture, Big Bazar, Spencer, Food Mart etc. The Indian apparel industry has seen remarkable changes in the past few years and it is also one of the India's largest foreign exchange earners. India's Apparel industry (domestic + exports) is expected to grow from the current $ 70 billion to $ 220 billion by 2020.
The present study was intended to know the effect of attributes associated with different apparel retail formats on buyers' preferences to visit the retail stores. Findings of the study revealed that apparel buyers of different format of apparel retail stores have their own peculiar characteristics and decision preferences. The win-win relationship between different categories of apparel buyers and different format of apparel retail stores is a good indicator for the overall growth of apparel market as it is fulfilling the need of different categories of buyers by providing customized services as per the buyers' preferences.
Keywords
Apparels, Organized and unorganized stores, Buyers preference
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