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Tailor, Rashvin
- Study of Key Success Factors in New Product Development Process in Indian Smes:With Special Reference to Chemical Industries of Sarigam
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1 Department of Management, SRIMCA, Uka Tarsadia University, Bardoli, IN
2 Department of Business and Industrial Management, Veer Narmad South Gujarat University, Surat, IN
1 Department of Management, SRIMCA, Uka Tarsadia University, Bardoli, IN
2 Department of Business and Industrial Management, Veer Narmad South Gujarat University, Surat, IN
Source
Global Journal of Research in Management, Vol 5, No 2 (2015), Pagination: 83-94Abstract
The value of new product development to the performance of firms has led to numerous studies conducted to identify the critical or successful factors. However, most of these studies were conducted in the developed countries or for large organization relatively little is research found about how small and medium-size enterprises (SMEs); develop new products in many of the emerging markets. This paper tries to bridge the gap by examining the key success factors of NPD in Indian SMEs. The research is based on a sample of 30 SMEs located in a medium developed region and Chemical Zone of (Sarigam) western India. The main objective of this research is to examine the key success factors in each stage of new product development and their relative importance. Findings of this research are the firm is not regard finance as important factors and concentrate more on marketing factors.Keywords
Key Success Factors, SMEs.
- An Innovative Approach to New Product Development in Textile and Diamond SMEs of Surat
Abstract Views :202 |
PDF Views:0
Authors
Affiliations
1 Uka Tarsadia University, Bardoli, IN
2 Department of Business and Industrial Management Veer Narmad South Gujarat University, Surat, IN
1 Uka Tarsadia University, Bardoli, IN
2 Department of Business and Industrial Management Veer Narmad South Gujarat University, Surat, IN
Source
Global Journal of Research in Management, Vol 8, No 1 (2018), Pagination: 56-63Abstract
The emergence of innovative SMEs has been a distinct feature of Industry in the developing countries. Many of the emerging firms are small and medium enterprises (SME). The Indian Textile SMEs, in particular, have been at the significant of making investment. Thisresearch empirically studied the impact of marketing factorsof the NPD of SMEs. The paper also explores the effect of size of the firm and importance of marketing factors. Based on 532 Textile SMEs of Surat, the paper conclude that all the factors are not equally important in all three stage of new product development by using Small and Medium Size Enterprise (Investment in Plant and Machinery), except the product has competitive advantage, and there is potential marketing channel plans shows importance in all three stages.Keywords
NPD, Key Success Factors, Marketing Factors, SMEs.References
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