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Dwivedi, Sweta M.
- A Study to Understand the Traffic Behavior of the People and their Underlying Attitude Towards Safe Driving and Traffic Rules
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1 SVNIT, Surat and Sai Balaji Society, Pune, IN
1 SVNIT, Surat and Sai Balaji Society, Pune, IN
Source
Global Journal of Research in Management, Vol 7, No 1 (2017), Pagination: 33-49Abstract
It has been largely observed that people riding vehicles on the road generally lack traffic sense in most of the cities in India. Everyone, irrespective of the type of vehicles, wants to be the first one reaching their respective destinations. Hence they end driving fast, overtaking wrongly, blowing horn unnecessarily, without caring about the others on the road. Driving with a care for others on the road definitely makes the ride a peaceful and safe one for driver and for others as well. The literature review indicates that people‟s attitude towards the traffic rules and regulations have been largely responsible for unsafe driving. Several measures have been taken by the government authority such as conducting awareness campaigns, educating people and even the punishment to promote safe driving behavior. However these efforts seem to have created negligible impact on the behavior of the people. This study is an attempt to understand the attitude of the people towards safe driving and traffic rules.Keywords
Traffic Behavior, Attitude Toward Safe Driving, Traffic Sense.
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