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Consumers’ Preference and Attitude towards Online Pharmaceutical Services in Erode City


Affiliations
1 Department of Business Administration with CA, Vellalar College for Women (Autonomous), Erode – 638012, Tamil Nadu, India
 

The e-Pharmacy has revolutionized the lives, communication, procurement practices and strategies of medical field. Due to technological advancement, offline shopping has changed to online mode. “Online Pharmacy” will be the next big evolution that will impact billions of lives and bring a healthy behavioral change to safer and more convenient tomorrow. The present study examines the consumers’ preference and attitude towards online pharmaceutical services and to identify the factors influencing consumers’ purchase decision. The data are analyzed with statistical tools namely Percentage analysis, Chi-Square test and Weighted Average Score Ranking method. The findings of the study revealed that the majority of the respondents prefer online pharmaceutical service because of discount and offers. The study concluded that online marketers have to provide high security for personal information of customers and also the financial transactions must be kept confidential along with good experience of online shopping.

Keywords

Consumers, Online Pharmacy, Pharmaceutical Services and Purchase Decision.
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  • Consumers’ Preference and Attitude towards Online Pharmaceutical Services in Erode City

Abstract Views: 363  |  PDF Views: 197

Authors

T. Kanchanamala
Department of Business Administration with CA, Vellalar College for Women (Autonomous), Erode – 638012, Tamil Nadu, India

Abstract


The e-Pharmacy has revolutionized the lives, communication, procurement practices and strategies of medical field. Due to technological advancement, offline shopping has changed to online mode. “Online Pharmacy” will be the next big evolution that will impact billions of lives and bring a healthy behavioral change to safer and more convenient tomorrow. The present study examines the consumers’ preference and attitude towards online pharmaceutical services and to identify the factors influencing consumers’ purchase decision. The data are analyzed with statistical tools namely Percentage analysis, Chi-Square test and Weighted Average Score Ranking method. The findings of the study revealed that the majority of the respondents prefer online pharmaceutical service because of discount and offers. The study concluded that online marketers have to provide high security for personal information of customers and also the financial transactions must be kept confidential along with good experience of online shopping.

Keywords


Consumers, Online Pharmacy, Pharmaceutical Services and Purchase Decision.

References





DOI: https://doi.org/10.15613/hijrh%2F2022%2Fv9i1%2F213625