HuSS: International Journal of Research in Humanities and Social Sciences

Open Access Open Access  Restricted Access Subscription Access

Consumers’ Preference and Attitude towards Online Pharmaceutical Services in Erode City


Affiliations
1 Department of Business Administration with CA, Vellalar College for Women (Autonomous), Erode – 638012, Tamil Nadu, India
 

The e-Pharmacy has revolutionized the lives, communication, procurement practices and strategies of medical field. Due to technological advancement, offline shopping has changed to online mode. “Online Pharmacy” will be the next big evolution that will impact billions of lives and bring a healthy behavioral change to safer and more convenient tomorrow. The present study examines the consumers’ preference and attitude towards online pharmaceutical services and to identify the factors influencing consumers’ purchase decision. The data are analyzed with statistical tools namely Percentage analysis, Chi-Square test and Weighted Average Score Ranking method. The findings of the study revealed that the majority of the respondents prefer online pharmaceutical service because of discount and offers. The study concluded that online marketers have to provide high security for personal information of customers and also the financial transactions must be kept confidential along with good experience of online shopping.

Keywords

Consumers, Online Pharmacy, Pharmaceutical Services and Purchase Decision.
User
Notifications
Font Size

  • Salter SM, Karia A, Sanfilippo FM, Clifford RM. Effectiveness of E-learning in Pharmacy Education. American Journal of Pharmaceutical Education. 2014; 78(4): 83. PMid: 24850945 PMCid: PMC4028592. https://doi.org/10.5688/ajpe78483

  • Anwar W, Gupta T. Factors Leading to Preference for Buying Online Medicines and their Effects on Actual Buying Behavior. Zeichen Journal. 2020; 6: ISSN No: 0932-4747.

  • Singh H, Majumdar A, Malviya N. E-pharmacy Impacts on Society and Pharma Sector in the Economical Pandemic Situation: A Review. Journal of Drug Delivery and Therapeutics. 2020; 10(3):335–340. https://doi.org/10.22270/jddt.v10i3-s.4122

  • Srivastava M, Raina M. Consumers’ Usage and Adoption of e-pharmacy in India. International Journal of Pharmaceutical and Healthcare Marketing. 2021; 15(2):235–250. https://doi.org/10.1108/IJPHM-01-2020-0006


Abstract Views: 386

PDF Views: 208




  • Consumers’ Preference and Attitude towards Online Pharmaceutical Services in Erode City

Abstract Views: 386  |  PDF Views: 208

Authors

T. Kanchanamala
Department of Business Administration with CA, Vellalar College for Women (Autonomous), Erode – 638012, Tamil Nadu, India

Abstract


The e-Pharmacy has revolutionized the lives, communication, procurement practices and strategies of medical field. Due to technological advancement, offline shopping has changed to online mode. “Online Pharmacy” will be the next big evolution that will impact billions of lives and bring a healthy behavioral change to safer and more convenient tomorrow. The present study examines the consumers’ preference and attitude towards online pharmaceutical services and to identify the factors influencing consumers’ purchase decision. The data are analyzed with statistical tools namely Percentage analysis, Chi-Square test and Weighted Average Score Ranking method. The findings of the study revealed that the majority of the respondents prefer online pharmaceutical service because of discount and offers. The study concluded that online marketers have to provide high security for personal information of customers and also the financial transactions must be kept confidential along with good experience of online shopping.

Keywords


Consumers, Online Pharmacy, Pharmaceutical Services and Purchase Decision.

References





DOI: https://doi.org/10.15613/hijrh%2F2022%2Fv9i1%2F213625