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A Study on Consumers Satisfaction towards Samsung Mobile Phone in Erode District


Affiliations
1 Assistant Professor of Commerce, Vellalar College for Women (Autonomous), Erode – 638012, Tamil Nadu, India
2 Assistant Professor of Commerce (CA), Vellalar College for Women (Autonomous), Erode – 638012, Tamil Nadu, India
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The objective of this research is to evaluate the consumers’ satisfaction towards Samsung mobile phone in Erode district. This study exhibits the relationship between demographic variables and study related factors. This research is based on primary data collected through questionnaire. The size of sample is 150 selected on convenience sampling method. The statistical tools like Simple Percentage Analysis, Chi-square test and Weighted Average Ranking Technique are employed for analyzing the data. The results of the study showed that most of the respondents had faced the problem of quick battery drain. It was also found that the factors namely Gender, Marital status, Educational qualification, Occupational status and Place of residence had no significant association with the level of satisfaction of the respondents.

Keywords

Consumers, Samsung Mobile and Satisfaction
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  • A Study on Consumers Satisfaction towards Samsung Mobile Phone in Erode District

Abstract Views: 368  |  PDF Views: 175 PDF Views: 174

Authors

S. Kalaiselvi
Assistant Professor of Commerce, Vellalar College for Women (Autonomous), Erode – 638012, Tamil Nadu, India
P. Karthika
Assistant Professor of Commerce (CA), Vellalar College for Women (Autonomous), Erode – 638012, Tamil Nadu, India

Abstract


The objective of this research is to evaluate the consumers’ satisfaction towards Samsung mobile phone in Erode district. This study exhibits the relationship between demographic variables and study related factors. This research is based on primary data collected through questionnaire. The size of sample is 150 selected on convenience sampling method. The statistical tools like Simple Percentage Analysis, Chi-square test and Weighted Average Ranking Technique are employed for analyzing the data. The results of the study showed that most of the respondents had faced the problem of quick battery drain. It was also found that the factors namely Gender, Marital status, Educational qualification, Occupational status and Place of residence had no significant association with the level of satisfaction of the respondents.

Keywords


Consumers, Samsung Mobile and Satisfaction

References





DOI: https://doi.org/10.15613/hijrh%2F2022%2Fv9i2%2F218176