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A Study on Women’s Online Purchasing Behaviour in Erode


Affiliations
1 Assistant Professor, Department of Business Administration with CA, Vellalar College for Women (Autonomous), Erode – 638012, Tamil Nadu, India
 

With the advent of internet technology, a new evolution has emerged and turned the nature of purchasing behaviour of people significantly. The internet is a magic tool that aids online shopping. Previously, women had a setback in purchasing online, but the situation is now changing from offline shopping to online shopping. The present study was conducted among 200 female respondents in Erode with the aim of identifying the spending pattern and factors influencing respondents’ online purchasing behaviour. The data were collected through a well-framed questionnaire with Google forms. The statistical tools namely chi-square analysis, weighted average score analysis and Garrett Ranking method were used for analyzing the data. The present study indicated that the profile variables namely age, residential area, occupation, monthly income, and marital status had significantly associated with the spending level of the respondents. ‘Discounts and offers’ was ranked as the primary preference factor towards online purchasing behavior. The study concluded that online retailers should give guarantees about the security of personal information of their customers so that they might continue online purchasing in the future.

Keywords

Digital Payment, E-retailers, Online Purchasing Behaviour and Spending Level
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  • Mohammad Anisur Rahman, Md. Aminul Islam, Bushra Humyra Esha, Nahida Sultana and Sujan Chakravorty. Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh. Cogent Business and Management. 2018; 5(1):1-22. https://doi.org/10.1080/23311975.2018.1514940

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  • A Study on Women’s Online Purchasing Behaviour in Erode

Abstract Views: 376  |  PDF Views: 190

Authors

V. R. Malarvizhi
Assistant Professor, Department of Business Administration with CA, Vellalar College for Women (Autonomous), Erode – 638012, Tamil Nadu, India

Abstract


With the advent of internet technology, a new evolution has emerged and turned the nature of purchasing behaviour of people significantly. The internet is a magic tool that aids online shopping. Previously, women had a setback in purchasing online, but the situation is now changing from offline shopping to online shopping. The present study was conducted among 200 female respondents in Erode with the aim of identifying the spending pattern and factors influencing respondents’ online purchasing behaviour. The data were collected through a well-framed questionnaire with Google forms. The statistical tools namely chi-square analysis, weighted average score analysis and Garrett Ranking method were used for analyzing the data. The present study indicated that the profile variables namely age, residential area, occupation, monthly income, and marital status had significantly associated with the spending level of the respondents. ‘Discounts and offers’ was ranked as the primary preference factor towards online purchasing behavior. The study concluded that online retailers should give guarantees about the security of personal information of their customers so that they might continue online purchasing in the future.

Keywords


Digital Payment, E-retailers, Online Purchasing Behaviour and Spending Level

References





DOI: https://doi.org/10.15613/hijrh%2F2023%2Fv10i1%2F222401