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A Study on Consumers’ Opinion Towards Entrepreneurial Spirit of the Royal Enfield Company


Affiliations
1 Assistant Professor, Department of Business Administration, Vidhyaa Giri College of Arts and Science, Puduvayal - 630108, Tamil Nadu, India
2 Assistant Professor, Department of Economics, St. John’ College, Tirunelveli - 627002, Tamil Nadu, India
 

Entrepreneurship plays a dominant role in building a nation. The entrepreneurial traits help in the success of a business. Every entrepreneur must possess certain qualities that enable to devise a strategy in project implementation. The increase in entrepreneurs will help in the development of people, their standard of living, and sustenance. The most important entrepreneurial trait that is commonly required for a successful entrepreneur is innovation. Innovativeness along with other entrepreneurial traits will ultimately lead to success. In this regard, the present study on Consumers’ opinion towards the entrepreneurial spirit of the Royal Enfield Company has been undertaken in Shivamogga city of Karnataka state. For this purpose, a total of 100 respondents are selected by adopting the convenience sampling method. The selected respondents are given a questionnaire and their responses regarding various aspects relating to the entrepreneurial spirit of the Royal Enfield Company are collected. The statistical tools namely simple percentage analysis and correlation analysis are used for analyzing the data. It is concluded that the relationship between inclusive leadership, employee trust, and organizational citizenship behavior is significant.

Keywords

Consumer Behavior, Entrepreneurship, Inclusive Leadership, Organisational Citizenship Behavior
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  • Gorgievski MJ, Stephan U, Laguna M, Moriano JA. Predicting Entrepreneurial Career Intentions: Values and the Theory of Planned Behavior. Journal of Career Assess. 2019; 26:457-475. https://doi.org/10.1177/1069072717714541

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PDF Views: 149




  • A Study on Consumers’ Opinion Towards Entrepreneurial Spirit of the Royal Enfield Company

Abstract Views: 321  |  PDF Views: 149

Authors

M. Kanaga
Assistant Professor, Department of Business Administration, Vidhyaa Giri College of Arts and Science, Puduvayal - 630108, Tamil Nadu, India
D. Kathiravan
Assistant Professor, Department of Economics, St. John’ College, Tirunelveli - 627002, Tamil Nadu, India

Abstract


Entrepreneurship plays a dominant role in building a nation. The entrepreneurial traits help in the success of a business. Every entrepreneur must possess certain qualities that enable to devise a strategy in project implementation. The increase in entrepreneurs will help in the development of people, their standard of living, and sustenance. The most important entrepreneurial trait that is commonly required for a successful entrepreneur is innovation. Innovativeness along with other entrepreneurial traits will ultimately lead to success. In this regard, the present study on Consumers’ opinion towards the entrepreneurial spirit of the Royal Enfield Company has been undertaken in Shivamogga city of Karnataka state. For this purpose, a total of 100 respondents are selected by adopting the convenience sampling method. The selected respondents are given a questionnaire and their responses regarding various aspects relating to the entrepreneurial spirit of the Royal Enfield Company are collected. The statistical tools namely simple percentage analysis and correlation analysis are used for analyzing the data. It is concluded that the relationship between inclusive leadership, employee trust, and organizational citizenship behavior is significant.

Keywords


Consumer Behavior, Entrepreneurship, Inclusive Leadership, Organisational Citizenship Behavior

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DOI: https://doi.org/10.15613/hijrh%2F2023%2Fv10i2%2F223908