Exploring Impression Management in an Organizational Setting

Impression management is the planned tendency of the individuals to behave in order to create and develop an image of themselves in the minds of others. Variety of IM tactics are expressed by employees to gain the attention of the superiors, co-workers and customers. The conceptualisation of impression management is gaining a positive attention among organizational researchers. This study is an attempt to probe the impression management tactics prevailing among banking professionals in the Indian context. Reliability co-efficient of the instrument is determined. Data obtained from 77 respondents through questionnaires is analysed and the results are revealed. Implications and future scope for research is discussed.