Problems and Prospects of Battery Dealers

The industrial batteries consumption is going up every year with the economy booming. This in turn will create more opportunities and demand for the batteries in the sectors such as telecom towers, railway usage, automobiles, power sector and household for UPS inverters. With the country short of power in several pockets, usage of inverters too, has gone up significantly, and this is not going to come down in the near future. Hence, studying about the battery dealers' opinion on problems and prospects of battery business in the study area is quite significant as it will expose the difficulties confronted by them and scope for the prospects of their business. For the purpose of the study both primary and secondary data were employed. Convenience sampling method was adopted to collect the primary data from 200 battery dealers of various brands from the three districts namely Coimbatore, Erode and Tirupur. Field survey method was employed to collect first hand information through a well-structured questionnaire. Secondary data was also collected for the study from books, journals and news papers. It is clear from the study that the present battery dealership business performance is good. However, companies have to create certain policies which reduce the stringent formalities in the business to encourage the dealers and promote the business.