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Rao, Purba Halady
- Feasibility of Online Selling of Organic Produce
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PDF Views:2
Authors
Affiliations
1 Great Lakes Institute of Management, Chennai, Tamil Nadu, IN
1 Great Lakes Institute of Management, Chennai, Tamil Nadu, IN
Source
International Journal of Business Analytics and Intelligence, Vol 2, No 2 (2014), Pagination: 24-36Abstract
Purpose: The main objective of this study is to understand the buying behaviour of consumers towards organic food through online channel. The study aims to determine the factors influencing consumer behaviour towards organic food.
Design/methodology/approach: The method used for the data collection was the survey conducted among IT professionals, using a structured questionnaire, with closeended questions. In total, 110 respondents participated in the survey. For data analysis it was decided to use multivariate analysis like logistic regressions and structural equation modelling.
Findings: The results indicate that health conscious, accessibility and time are the major factors that positively influence the consumer's attitude towards buying organic food online.
Practical implications: This study suggests that retailers can develop effective marketing programme and strategies to influence consumers positively. They can emphasize the health benefits and quality of organic food. They can make these products easily available online to attract consumers to buy organic food.
Originality/value: This study provides valuable insight into consumer behaviour regarding organic food through online by examining the factors that influence consumers' intention to purchase organic food, within the Indian context.
Keywords
Organic, Logistic Regression, Structural Equation Modeling.
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- An Application of Structural Equation Modelling to Determine the Inclusion of Climate Change Topics in Mba Education
Abstract Views :321 |
PDF Views:1
Authors
Affiliations
1 Great Lakes Institute of Management,Dr. Bala V Balachandar Campus, East Coast Road, Manamai, Tamil Nadu, IN
2 Afterthought Feedback Services Pvt Ltd., Hyderabad, IN
3 Afterthought Feedback Services Pvt Ltd, Bengaluru, Karanataka, IN
1 Great Lakes Institute of Management,Dr. Bala V Balachandar Campus, East Coast Road, Manamai, Tamil Nadu, IN
2 Afterthought Feedback Services Pvt Ltd., Hyderabad, IN
3 Afterthought Feedback Services Pvt Ltd, Bengaluru, Karanataka, IN
Source
International Journal of Business Analytics and Intelligence, Vol 5, No 1 (2017), Pagination: 15-25Abstract
In the years to come India would be vulnerable to severe and unavoidable impacts of Climate Change such as Floods&droughts, water pollution and the associated health hazards, prevalence of diseases, the adverse impact on crop production, less availability of food and potable water, heat stress, mass migration, mortality, morbidity etc. To address these impacts of climate change, various strategies, recommendations, and action plans have been discussed across international agencies, government and non-government organizations. All the same the challenge is huge and it is believed that private sector could be equipped and inspired to help in meeting climate change challenges. In this context we have conducted this research to determine if inclusion of climate change education in MBA curriculum would indeed inspire, encourage and equip managers in the private sector to take up the climate change challenge to participate in helping communities survive and build up resilience to adapt to climate change.Keywords
Sustainability, Climate Change, MBA, Education, Empirical, Structural Equation Modeling.References
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Abstract Views :260 |
PDF Views:0
Authors
Affiliations
1 Visiting Faculty, Indian Institute of Management, Ahmedabad, Gujarat, IN
1 Visiting Faculty, Indian Institute of Management, Ahmedabad, Gujarat, IN