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Shome, Samik
- Measuring the Efficiency of Marketing Efforts in the Indian Pharmaceutical Industry Using Data Envelopment Analysis
Abstract Views :282 |
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Authors
Mihir Dash
1,
Arunabhas Bose
2,
Samik Shome
3,
Shamim Mondal
3,
Dennis J. Rajakumar
3,
Ramanna Shetty
3,
Madhumita G. Majumdar
4,
Debashis Sengupta
4
Affiliations
1 Management Science, School of Business, Alliance University, Bengaluru, Karnataka, IN
2 Marketing, School of Business, Alliance University, Bengaluru, Karnataka, IN
3 Economics, School of Business, Alliance University, Bengaluru, Karnataka, IN
4 Business Analytics, School of Business, Alliance University, Bengaluru, Karnataka, IN
1 Management Science, School of Business, Alliance University, Bengaluru, Karnataka, IN
2 Marketing, School of Business, Alliance University, Bengaluru, Karnataka, IN
3 Economics, School of Business, Alliance University, Bengaluru, Karnataka, IN
4 Business Analytics, School of Business, Alliance University, Bengaluru, Karnataka, IN
Source
International Journal of Business Analytics and Intelligence, Vol 3, No 1 (2015), Pagination: 1-6Abstract
Pharmaceutical companies have been spending huge amount of money on marketing and promotions, sales distribution, and travelling done by the sales representatives. However, they find it difficult to directly link the returns with these efforts. This study makes an attempt to examine whether the marketing efforts have significant influence on the sales performance in the industry. It uses the DEA model (Data Envelopment Analysis) to assess the efficiency of marketing efforts by pharmaceutical companies, and uses random effects maximum likelihood panel regression to assess the significance of the impact of marketing efforts.Keywords
Pharmaceutical Industry, Marketing Efforts, Sales Performance, DEA Model, Random Effects Maximum Likelihood Panel Regression.References
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- The Statistical Analysis of Examination and Evaluation of Results of International Trade Course
Abstract Views :226 |
PDF Views:0
Authors
Samik Shome
1,
Urmi Khatri
2
Affiliations
1 Institute of Management, Nirma University, Ahmedabad, Gujarat, IN
2 Institute of Management, Nirma University, DPM Cubicles, Ahmedabad, Gujarat, IN
1 Institute of Management, Nirma University, Ahmedabad, Gujarat, IN
2 Institute of Management, Nirma University, DPM Cubicles, Ahmedabad, Gujarat, IN
Source
International Journal of Business Analytics and Intelligence, Vol 7, No 1 (2019), Pagination: 46-52Abstract
The statistical analysis of any examination results are important the professors to understand about the magnitude of knowledge students have incurred from their courses. Based on the examination results of International Trade course of International Business specialization students in the third term of MBA 2017-2019 batch of IMS Unison University, the quantitative analysis for several parameters including difficulty, discrimination, reliability and ANOVA are investigated. The results indicate that the distribution of examination scores approximate to normal distribution. The results stated that the exam paper belongs to a moderate level, which was then qualified by the discrimination and reliability tests done in the study. Thus it was concluded that the design of the examination paper was good and dependable.Keywords
International Trade, Difficulty Index, Discrimination Index, Reliability Test, ANOVA.References
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