International Journal of Business Analytics and Intelligence

Vamse Goutam ¹

Affiliations
1 Bangalore, IN

Abstract

As a manufacturer introduces a new product to compete in the market, it is competing with the already existing products of the same manufacturer. Cannibalization is an extremely important concept in marketing – a decrease in sales, revenue or market share of an already existing product of the category due to the introduction of a new product.

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