Refine your search
Collections
Co-Authors
Year
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Trehan, Kulveen
- Deceptive Practices in Indian Advertising: A Content Analysis of Print and Television Advertisements Violating the Guidelines of Advertising Standard Council of India
Abstract Views :343 |
PDF Views:4
Authors
Affiliations
1 Guru Gobind Singh Indraprastha University, New Delhi, IN
1 Guru Gobind Singh Indraprastha University, New Delhi, IN
Source
International Journal of Business Ethics in Developing Economies, Vol 2, No 1 (2013), Pagination: 30-40Abstract
Whether ethical advertising is an oxymoron remains a subject of debate as it continues to evolve in the Indian mediascape. The academia has expressed strong reservations on fundamental motives of advertising while the industry vehemently defends the role and legitimacy of advertising in the integrated brand promotion mix. Amidst it all, it becomes even more significant to decode advertisements vis-a-vis acceptable norms of conduct. Therefore this paper attempts to analyze the content of messages in print and television ads that have been registered as violating the code of Advertising Standard Council of India (ASCI). The results show that all deceptive practices exist across product categories. Ethical violations are on the rise because of the powerless nature of ASCI.Keywords
Deception, Consumption, Misleading, Ethics, Violations, Self Regulation, Ad Literacy
References
- Arens, W. F. (2008). Contemporary Advertising. New Delhi, Tata McGraw Hill.
- Richins, M. (1991). Social comparison and the idealised images of advertising. Journal of Consumer Research, 18, 71-83.
- Levitt, T. (1970). Advertising the Poetry of Becoming, Ted Levitt on Marketing, 165-168.
- Kerr, G. & Moran, C. ( 2002). Any complaints? A review of the framework of Self Regulation in the Australian advertising industry. Journal of Marketing Communication, 8, 189-202.
- Jethwaney, J., & Jain, S. (2006). Advertising Management. New Delhi: Oxford University Press.
- Malmelin, S.S.N. (2010). What is advertising literacy ? Exploring the dimensions of advertising literacy. Journal of Visual Literacy, 29(2), 129-142.
- Seinberg, J. (2010). Statistically Alive, USA ,McGraw Hill.
- Hackley, C. (eds). (2010). Advertising Management-1, London, Sage Publications.
- Hackley, C. (eds). (2010). Advertising Management-2. London, Sage Publications.
- Hackley, C. (eds). (2010). Advertising Management-3. London, Sage Publications.
- Jhally, S. (1990). The Codes of Advertising: Fetishism and Political Economy of Meaning in Consumer Society, Routledge.
- Hackley, C. (2010). Advertising and Promotion: An Integrated Marketing Communications Approach, Sage Publications, 54-75.
- O’ Donohoe, S. (1994). Advertising uses and gratification. European Journal of Marketing, 28(10), 52-75.
- Rotfeld, J.H. & Taylor, C.R. (2009). The advertising regulation and self regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multidisciplinary research. Journal of Advertising, 38(4), 7-9
- Sharma, S. & Singh, R. (2009). Advertising: Planning and Implementation, Mumbai: Himalayan Publishing House. 465-679.
- Buddenbaum, J. M. & Novak, K. B. (2003). Applied Communication Research, Surjeet Publications. 193-209.
- Ciochetto, L. (2004). Advertising and globalization in India, Massey University, Wellington, New Zealand.
- Nabenzahl, I. D. & Jaffe, E. D. (1998). Ethical dimensions of advertising executions. Journal of Business Ethics, 805-815.
- Debbie,T, F.M., & Heather , G. (1994). Ethics in advertising: Ideological correlates of consumer Perceptions. Journal of Advertising, 3(3), 59-69.
- Singh, J., & Sandhu, N. (2011) Building ethical considerations into advertising practices- An Indian study. International Journal of Business and Social Science, 2(18), 291-301.
- Hattab, M.A.E.L.E. (2008).The Ethical Dillema of Advertisements, Seminar Paper/Bachelor Thesis, Faculty of Management and Technology German University in Cairo.
- Stewart, D.W & Furse, D.H.( 1986). Effective Television Advertising: A Study of 100 Commercials, Lexington Books.
- Pollay, R. W. (1986). The distorted mirror: Reflection on the unintended consequences of advertising. Journal of Marketing, 50, 18-36.
- Preston, I. L. (1996). The Great American Blowup: Puffery and Deceit in Advertising and Selling, Wisconsin Press.
- Packard, V.O. (1957). The Hidden Persuaders, New York.
- All About Ads, NDTV Profit. (2011). Retrieved from http://profit.ndtv.com/show/All-About-Ads/Beware-ofmisleading-advertisements/216907
- Retrieved from http://www.asa.org.uk/About-ASA/Aboutregulation.aspx accessed on 18th October 2011.
- Retrieved from http://www.ascionline.org/