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Dash, Ajitabh
- An Attribute-Based Perceptual Mapping of Selected Health Insurance Companies:An Empirical Study
Authors
1 Department of Marketing Management, Bharatiya Vidya Bhavan’s Usha and Lakshmi Mittal Institute of Management, New Delhi, IN
Source
International Journal of Banking, Risk and Insurance, Vol 6, No 2 (2018), Pagination: 23-28Abstract
The study of consumers’ perceptions and positioning a brand accordingly in the minds of the consumers is the winning strategy for any company in the present competitive scenario. This paper is an attempt to know how consumers’ perceive selected health insurance companies with respect to different important attributes, namely price, service quality, contact personnel competency, and trust. A questionnaire survey among 51 sample respondents was done in the city of Bhubaneswar. Discriminant analysis has been used to draw perceptual map showing the position of selected health insurance companies along with the selected attributes. This study is an attempt to find out the attributes, which influence the choice of a particular health insurance service provider.Keywords
Attributes, Insurance, Perceptual Map, Positioning, Service Quality.
References
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- Shahida, P., Nargundkar, R., & Hiremath, G. (2008). Attribute based perceptual mapping of cement brands: An empirical study. Vilakshan, 5(1), 57-64.
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- Managing Satisfaction for Home Loan in Public Sector Banks of India
Authors
1 Department of Marketing Management, Bharatiya Vidya Bhavan’s Usha and Lakshmi Mittal Institute of Management, New Delhi, IN
Source
International Journal of Banking, Risk and Insurance, Vol 7, No 2 (2019), Pagination: 13-19Abstract
Purpose: The purpose of this paper is to explore and predict the relationship between factors affecting customers and their overall satisfaction level with home loan service extended by public sector banks in India.
Design/methodology/approach: A self-administered questionnaire was designed to use in collecting opinions from the randomly selected sample respondents residing in Odisha during 2016. The collected data are analyzed using appropriate statistical tools through SPSS (Statistical Package for Social Sciences).
indings: The results of the study explored three factors namely employee behaviour, process and scheme of home loan, and also confirmed their significant relationship with the satisfaction of consumer through exploratory factor analysis and multiple linear regression analysis.
Originality/value/practical implications: Potential contribution of this study is to conclude that the public sector banks should emphasize more on employee behaviour along with the process and scheme of home loan to ensure and enhance the satisfaction level of their customers.
Research limitations: The main limitation relates to the fact that the study mainly covered a sample drawn from the public sector banks operating in Khurda, Cuttack, Berhampur and Puri Districts of Odisha state only. The findings of the study will be restricted to the opinion of (sample size) individuals only which may not be generalised. The study will focus on business segment only.
performance of public sector banks in home loan segment only.
Keywords
Customer Satisfaction, Home Loan, Public Sector Banks, Employee Behaviour, Process, Scheme.References
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