Table of Contents
Vol 10, No 1 (2022)
![Open Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltext_open_medium.gif)
![Restricted Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltext_restricted_medium.gif)
Articles
Impact of Interaction Between Big Five Personality Traits and Age on Post-purchase Satisfaction among Female Consumers – A Multivariate Analysis | ||
Princi Gupta | ||
Vol 10, No 1 (2022), Pagination: 01-10 | ||
ABSTRACT |
PDF
![]() |
Abstract Views: 219 | PDF Views: 0 |
Interface between Hospitality-based Customer Brand Engagement, Self-brand Congruence, and Revisit Intention | ||
Raouf Ahmad Rather | ||
Vol 10, No 1 (2022), Pagination: 11-18 | ||
ABSTRACT |
PDF
![]() |
Abstract Views: 215 | PDF Views: 0 |
The Effect of Marketing Mix Strategy on Sales Performance of Brewery Factories in Ethiopia: Does Competitive Intensity Moderates the Relationship? | ||
Mesfin Workineh Melese, Haregua Teshome Wondimkun | ||
Vol 10, No 1 (2022), Pagination: 19-33 | ||
ABSTRACT |
PDF
![]() |
Abstract Views: 230 | PDF Views: 0 |