Indian Journal of Finance

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A Study on Consumers Perception towards Financial Supermarkets


Affiliations
1 Assistant Professor - Management, Department of MBA, SNS College of Technology, Vazhiyampalayam, Kalapatti Post, Coimbatore, India
2 Faculty Member - Marketing and HR, ICFAI National college Affiliated to ICFAI University, Crazy complex, Near Tholkappiar square, Thanjavur, India
3 Reader, Dept. of Corporate Secretaryship, Erode Arts College, Erode, India

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In the emerging scenario financial oriented service industry is becoming spacious; especially in India. The consumers are more receptive and emotionally bonded in nature as for as financial services is concern. This article is being determined to hub on escalating the emergence and perceptions of consumers towards the financial supermarket (one-stop money shop, offering the full range of financial services, from deposits and loans to insurance and travel). It also intends to identify the level of awareness for financial supermarkets and to know the sources of awareness for financial supermarket in India. In a simple term "Analyzing combined effects of consumer perception and awareness on financial supermarkets with special references to south India".
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  • A Study on Consumers Perception towards Financial Supermarkets

Abstract Views: 184  |  PDF Views: 0

Authors

Dr. K. V. Kannan
Assistant Professor - Management, Department of MBA, SNS College of Technology, Vazhiyampalayam, Kalapatti Post, Coimbatore, India
T. Devasenathipathi
Faculty Member - Marketing and HR, ICFAI National college Affiliated to ICFAI University, Crazy complex, Near Tholkappiar square, Thanjavur, India
Dr. L. Manivannan
Reader, Dept. of Corporate Secretaryship, Erode Arts College, Erode, India

Abstract


In the emerging scenario financial oriented service industry is becoming spacious; especially in India. The consumers are more receptive and emotionally bonded in nature as for as financial services is concern. This article is being determined to hub on escalating the emergence and perceptions of consumers towards the financial supermarket (one-stop money shop, offering the full range of financial services, from deposits and loans to insurance and travel). It also intends to identify the level of awareness for financial supermarkets and to know the sources of awareness for financial supermarket in India. In a simple term "Analyzing combined effects of consumer perception and awareness on financial supermarkets with special references to south India".