A Study on Investors' Expected Rate of Return on their Investments with Special Reference to the Nilgiris District

Investments have become a basic necessity for everyone. In our country there is rapid growth in investment. More number of investors is investing their funds in different types of investment opportunities. Investing wisely is a function of investor's specific needs and goals. Each investor has different objectives that need to be met depending on age, income and attitude towards risk. Investors have to work out with their investment profile to determine which investments are right for them and should consider important factors such as a personal status, plans and constraints. Interest rates changes also after the relative attractiveness of financial assets like shares, bonds and other fixed interest investments. Lower interest rates generally tend to cause a shift of ingestible funds from bonds, bank and company deposits to equity shares and vice versa. The impact of any change in interest rates affects the way companies finance their operations. When interest rates are high, companies prefer the raise funds through issue of equity shares rather than bonds and high cost bank loans. But in case of falling interest, bank loans become more attractive as a source of fiancé than equity. So this means that lower interest rates are bad for the primary market and goods for the secondary markets. In this context, it was considered very important to know the rate of return expected by investors.