Indian Journal of Finance

Open Access Open Access  Restricted Access Subscription Access

A Study on the Awareness Level of Academicians on Small Saving Schemes in Tamil Nadu


Affiliations
1 Research Scholar, Alagappa Institute of Management, Karaikudi, Tamil Nadu, India
2 Reader, Alagappa Institute of Management Karaikudi, Tamil Nadu, India

   Subscribe/Renew Journal


The very word awareness refers to a stage at which one's mind becomes conscious of the existence of a particular truth, event or object. Hence, awareness is a course of action, by which, one becomes familiar with the existence of a new thing. However, he may not have a thorough knowledge of that thing. Acquiring the knowledge of the latest developments in a particular field also amounts to awareness; hence, awareness is a continuous process. In this study, the term awareness is used to describe the awareness of investors about the existence of numerous avenues of savings and investments. Acquiring knowledge about a variety of investment channels facilitates the investor to compare the merits and demerits of each. Many good schemes and good products have failed due to low awareness level among people. Hence, it is necessary for the agencies promoting saving schemes to know present level of awareness among people. They should also know the factors that determine the awareness level of investors to design suitable promotion schemes.
User
Subscription Login to verify subscription
Notifications
Font Size

Abstract Views: 174

PDF Views: 0




  • A Study on the Awareness Level of Academicians on Small Saving Schemes in Tamil Nadu

Abstract Views: 174  |  PDF Views: 0

Authors

R. Kasilingam
Research Scholar, Alagappa Institute of Management, Karaikudi, Tamil Nadu, India
G. Jayabal
Reader, Alagappa Institute of Management Karaikudi, Tamil Nadu, India

Abstract


The very word awareness refers to a stage at which one's mind becomes conscious of the existence of a particular truth, event or object. Hence, awareness is a course of action, by which, one becomes familiar with the existence of a new thing. However, he may not have a thorough knowledge of that thing. Acquiring the knowledge of the latest developments in a particular field also amounts to awareness; hence, awareness is a continuous process. In this study, the term awareness is used to describe the awareness of investors about the existence of numerous avenues of savings and investments. Acquiring knowledge about a variety of investment channels facilitates the investor to compare the merits and demerits of each. Many good schemes and good products have failed due to low awareness level among people. Hence, it is necessary for the agencies promoting saving schemes to know present level of awareness among people. They should also know the factors that determine the awareness level of investors to design suitable promotion schemes.