Indian Journal of Finance

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Sectoral Analysis of e-Banking Industry – An Evolutionary Approach


Affiliations
1 Faculty in Department of Management Studies, CMS College of Engineering, Namakkal, Tamil Nadu, India
2 Head/Professor, Department of Management Studies, Vivekanandha College of Engineering for Women, Tiruchengode, Tamil Nadu, India
3 Head/Professor, Department of Management Studies, Muthayammal Engineering College, Rasipuram, Tamil Nadu, India

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This article clearly examines what types of e-Banking credit card technologies are open to customers in India. It then proceeds to examine how various e- Banking might be attractive to potential customers in terms of improved accessibility, affordability and ease of use. It also focuses on the functionality of electronic credit cards, frequency of usage, mode of repayment, value addition facilities offered along with the credit cards for different client groups. This article describes how the evolution of the credit card should support in improvement of standard of living, adequate awareness and literacy levels of using the credit cards by the various segments of customers.
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  • Sectoral Analysis of e-Banking Industry – An Evolutionary Approach

Abstract Views: 174  |  PDF Views: 0

Authors

R. Seranmadevi
Faculty in Department of Management Studies, CMS College of Engineering, Namakkal, Tamil Nadu, India
M. Latha Natarajan
Head/Professor, Department of Management Studies, Vivekanandha College of Engineering for Women, Tiruchengode, Tamil Nadu, India
M. G. Saravanaraj
Head/Professor, Department of Management Studies, Muthayammal Engineering College, Rasipuram, Tamil Nadu, India

Abstract


This article clearly examines what types of e-Banking credit card technologies are open to customers in India. It then proceeds to examine how various e- Banking might be attractive to potential customers in terms of improved accessibility, affordability and ease of use. It also focuses on the functionality of electronic credit cards, frequency of usage, mode of repayment, value addition facilities offered along with the credit cards for different client groups. This article describes how the evolution of the credit card should support in improvement of standard of living, adequate awareness and literacy levels of using the credit cards by the various segments of customers.