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Demographic Inequalities in Using E-Banking Services: A Study of Chandigarh
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The Indian banking system has undergone a sea change since liberalization. Conservative-banking in the past has given way to a highly progressive system of modern banking. Besides providing basic banking services, today's banks provide a plethora of services like ATM/Debit cards, Credit cards, Internet banking, M - banking, etc. Such radical changes are brought on to the surface by Internet banking commonly known as e-banking. Despite this, many customers are hesitant to use e-banking in India. This study is an attempt to understand the importance of various determinants that act as stimulants in guiding different segment of customers to use e-banking services.
Keywords
Conservative, Progressive, E-Banking, Rural Consumers, Urban Consumers
G21, G28, R12
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