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Demographic Inequalities in Using E-Banking Services: A Study of Chandigarh


Affiliations
1 Head, University School of Business, Chandigarh University, Gharuan, Mohali, Punjab, India
2 Assistant Professor, University School of Business, Chandigarh University, Gharuan, Mohali, Punjab, India

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The Indian banking system has undergone a sea change since liberalization. Conservative-banking in the past has given way to a highly progressive system of modern banking. Besides providing basic banking services, today's banks provide a plethora of services like ATM/Debit cards, Credit cards, Internet banking, M - banking, etc. Such radical changes are brought on to the surface by Internet banking commonly known as e-banking. Despite this, many customers are hesitant to use e-banking in India. This study is an attempt to understand the importance of various determinants that act as stimulants in guiding different segment of customers to use e-banking services.

Keywords

Conservative, Progressive, E-Banking, Rural Consumers, Urban Consumers

G21, G28, R12

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  • Demographic Inequalities in Using E-Banking Services: A Study of Chandigarh

Abstract Views: 174  |  PDF Views: 0

Authors

Rajiv Khosla
Head, University School of Business, Chandigarh University, Gharuan, Mohali, Punjab, India
Parul Munjal
Assistant Professor, University School of Business, Chandigarh University, Gharuan, Mohali, Punjab, India

Abstract


The Indian banking system has undergone a sea change since liberalization. Conservative-banking in the past has given way to a highly progressive system of modern banking. Besides providing basic banking services, today's banks provide a plethora of services like ATM/Debit cards, Credit cards, Internet banking, M - banking, etc. Such radical changes are brought on to the surface by Internet banking commonly known as e-banking. Despite this, many customers are hesitant to use e-banking in India. This study is an attempt to understand the importance of various determinants that act as stimulants in guiding different segment of customers to use e-banking services.

Keywords


Conservative, Progressive, E-Banking, Rural Consumers, Urban Consumers

G21, G28, R12