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Art Investment: An Emerging Asset Class for Indian Investors


Affiliations
1 Associate Professor, Department of Finance, Prin. L. N. Welingkar Institute of Management Development & Research, Lakhamshi Napoo Road, Near Matunga (Central Rly.), Mumbai - 400 019, India

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In this paper, I have attempted to study Art as a new asset class for alternative investment for Indians. Since this is the first time an attempt has been made to understand Indian Art as an investment avenue , the present study is limited to three prominent Indian Artists - Padma Bhushan Tyeb Mehta, Padma Bhushan S. H. Raza, and Padma Shri V. S. Gaitonde. The aim of the study was to examine 'Art' as an alternative form of investment, especially from the wealth management perspective. The study aimed to understand popular art forms and identify basic parameters on which 'Art' is valued by the Indian investors. 50 respondents were interviewed to identify the basic parameters on which 'Art' is valued, and the factors that prompted investors to invest in the works of a particular artist.

Keywords

Wealth, Investment, Indian Artists, Fine Art, Painting, Art Investment Portfolio, Genre of Art

D31,E01, F21, G11, O16, P33

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  • Art Investment: An Emerging Asset Class for Indian Investors

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Authors

Suyash Bhatt
Associate Professor, Department of Finance, Prin. L. N. Welingkar Institute of Management Development & Research, Lakhamshi Napoo Road, Near Matunga (Central Rly.), Mumbai - 400 019, India

Abstract


In this paper, I have attempted to study Art as a new asset class for alternative investment for Indians. Since this is the first time an attempt has been made to understand Indian Art as an investment avenue , the present study is limited to three prominent Indian Artists - Padma Bhushan Tyeb Mehta, Padma Bhushan S. H. Raza, and Padma Shri V. S. Gaitonde. The aim of the study was to examine 'Art' as an alternative form of investment, especially from the wealth management perspective. The study aimed to understand popular art forms and identify basic parameters on which 'Art' is valued by the Indian investors. 50 respondents were interviewed to identify the basic parameters on which 'Art' is valued, and the factors that prompted investors to invest in the works of a particular artist.

Keywords


Wealth, Investment, Indian Artists, Fine Art, Painting, Art Investment Portfolio, Genre of Art

D31,E01, F21, G11, O16, P33