Open Access Open Access  Restricted Access Subscription Access

Complaints and their Redressal : A Study on the Indian Banking System


Affiliations
1 Professor, IILM Graduate School of Management, 16, Knowledge Park II, Greater Noida - 201 306, Uttar Pradesh, India
2 Assistant Professor, Institute of Business Management, GLA University, 17 km Stone, NH-2, Mathura-Delhi Road, P.O. Chaumuhan, Mathura - 281 406, Uttar Pradesh, India

   Subscribe/Renew Journal


With more and more people coming under the gamut of financial inclusion, banking transactions have increased manifold. Banks are also striving hard to introduce innovative deliverables to lure and retain their customers on one hand and to reduce cost and increase profit on the other hand. As the Indian banking sector is trying to match its technical and manpower capabilities to meet new challenges, complaints from customers are bound to increase. This has made customer happiness a major concern in the banking sector. Thus, the grievance redressal mechanism has become an important component of banking operations. Taking note of such a scenario, the Banking Ombudsman Scheme was brought to light by the Reserve Bank of India in the year 1995. This scheme acts as the grievance redressal mechanism at the highest level which is parallel to the Alternate Dispute Resolution Mechanism. An effort was made in this paper to analyze the efficacy of this scheme over the years. Various parameters were studied with the help of trend analysis to conclude the findings. Findings of 10-year data showed that this scheme worked effectively for the urban and metropolitan customers, but is yet to achieve the desired results for rural and semi-urban customers. Among the categories of banks, foreign banks were found to be doing good in keeping their customers satisfied. The analysis also concluded that mainly retail customers have used this scheme to resolve their issues.

Keywords

Reserve Bank of India, RBI, Commercial Banks, Bank Complaints, Ombudsman, Grievance Redressal, Banking Ombudsman Scheme.

JEL Classification : E58, G21, G38.

Paper Submission Date : January 7, 2020; Paper Sent Back for Revision : September 9, 2020; Paper Acceptance Date : November 18, 2020; Paper Published Online : March 15, 2021.

User
Subscription Login to verify subscription
Notifications
Font Size

  • Bisimwa, A., Nuwagaba, D., & Musigire, S. (2019). Perceived service quality, trust, customer satisfaction and customer loyalty in the banking sector of Bukavu (East of DR Congo). Journal of Business and Management Sciences, 7(3), 100–111. https://doi.org/10.12691/jbms-7-3-1
  • Casado - Díaz, A. B., Más - Ruiz, F. J., & Kasper, H. (2007). Explaining satisfaction in double deviation scenarios : The effects of anger and distributive justice. International Journal of Bank Marketing, 25(5), 292–314. https://doi.org/10.1108/02652320710772970
  • Dossi, A., & Patelli, L. (2010). You learn from what you measure : Financial and non-financial performance measures in multinational companies. Long Range Planning, 43(4), 498–526. https://doi.org/10.1016/j.lrp.2010.01.002
  • Economy likely to recover in second half of 2009 : Rangarajan. (2013, January 20). Business Standard. https://www.business-standard.com/article/economy-policy/economy-likely-to-recover-in-secondhalf-of-2009-rangarajan-109041300153_1.html
  • Ehigie, B. O. (2006). Correlates of customer loyalty to their bank : A case study in Nigeria. International Journal of Bank Marketing, 24(7), 494–508. https://doi.org/10.1108/02652320610712102
  • Eklof, J., Podkorytova, O., & Malova, A. (2018). Linking customer satisfaction with financial performance : An empirical study of Scandinavian banks. Total Quality Management & Business Excellence, 31 (15 –16), 1684–1702. https://doi.org/10.1080/14783363.2018.1504621
  • Fornell, C., Rust, R. T., & Dekimpe, M. G. (2010). The effect of customer satisfaction on consumer spending growth. Journal of Marketing Research, 47(1), 28–35. https://doi.org/10.1509/jmkr.47.1.28
  • Gautam, S., & Matta, M. (2016). A study of socio-demographic and attitudinal factors on consumer behavior by individual investors in the Indian context. Indian Journal of Finance, 10(7), 48–59. https://doi.org/10.17010/ijf/2016/v10i7/97256
  • Gupta, P., & Jaiswal, K. K. (2020). Analysis of financial performance of selected public and private sector banks. Indian Journal of Finance, 14(1), 45–57. https://doi.org/10.17010/ijf/2020/v14i1/149856
  • Indiastat. (n.d.a.). Socio-economic statistical data & facts about India : Number of employees investigated in “cheating and forgery” cases in India. https://www.indiastat.com/table/template/crime-andlaw/ bank-wise-number-employees-probed-cheating-forgery/770640
  • Indiastat. (n.d.b.). Socio-economic statistical data & facts about India : Number of fraud cases related to ATM/credit/debitcards and net banking and amount involved in India. https://www.indiastat.com/table/template/crime-and-law/number-fraud-cases-related-atm-creditdebit cards-/961451
  • Indiastat. (n.d.c.). Socio-economic statistical data & facts about India : Quarterly status of fraud cases in ATM/credit/debitcards and net banking and amount involved in India. https://www.indiastat.com/table/template/crime-and-law/quarterly-status-fraud-cases-atm-creditdebit card/1041412
  • Jelodar, M. F. (2016). Prioritization of the factors affecting bank efficiency using combined data envelopment analysis and analytical hierarchy process methods. Journal of Optimization, Article ID 5259817. https://doi.org/10.1155/2016/5259817
  • Kant, R., Jaiswal, D., & Mishra, S. (2019). A model of customer loyalty: An empirical study of Indian retail banking customer. Global Business Review, 20(5), 1248–1266. https://doi.org/10.1177%2F0972150919846813
  • Kaur, S., & Pasricha, J. S. (2019). Problems faced by bank employees in implementation of financial inclusion schemes. Indian Journal of Finance, 13(12), 34–49. https://doi.org/10.17010/ijf/2019/v13i12/149267
  • Kaura, V. (2013). Service convenience, customer satisfaction, and customer loyalty: Study of Indian commercial banks. Journal of Global Marketing, 26(1), 18–27. https://doi.org/10.1080/08911762.2013.779405
  • Kaura, V., Prasad, C. S., & Sharma, S. (2015). Service quality, service convenience, price and fairness, customer loyalty, and the mediating role of customer satisfaction. International Journal of Bank Marketing, 33(4), 404–422. https://doi.org/10.1108/ijbm-04-2014-0048
  • Lee, H. S. (2013). Major moderators influencing the relationships of service quality, customer satisfaction and customer loyalty. Asian Social Science, 9(2), 1–11. https://doi.org/10.5539/ass.v9n2p1 Pradhan Mantri Jan Dhan Yojna. (n.d.). Progress report. https://www.pmjdy.gov.in/account
  • Reichheld, F.F., & Sasser, W.E. (1990). Zero defection : Quality comes to services. Harvard Business Review, 68(5), 105–111. https://hbr.org/1990/09/zero-defections-quality-comes-to-services
  • Reserve Bank of India. (2011). Report on trend and progress of banking in India 2010–11. https://rbidocs.rbi.org.in/rdocs/Publications/PDFs/0TPBI121111_FULL.pdf
  • Reserve Bank of India. (2012a.). Report on trend and progress of banking in India 2011–12. https://rbidocs.rbi.org.in/rdocs/Publications/PDFs/IV1T_TPA021112L.pdf
  • Reserve Bank of India. (2012b.). The Banking Ombudsman Scheme 2006 - Annual report 2011–12. https://rbidocs.rbi.org.in/rdocs/Publications/PDFs/AR0401201112E.pdf
  • Reserve Bank of India. (2013a.). Report on trend and progress of banking in India 2012–13. https://rbidocs.rbi.org.in/rdocs/Publications/PDFs/401APPT211113.pdf
  • Reserve Bank of India. (2013b.). The Banking Ombudsman Scheme 2006 - Annual report 2012–13. https://rbidocs.rbi.org.in/rdocs/Publications/PDFs/ANRES310114.pdf p.6
  • Reserve Bank of India. (2014a.). Financial stability report (Including report on trend and progress of banking in India 2013–14. https://rbidocs.rbi.org.in/rdocs/Publications/PDFs/FSR29122014_FL.pdf
  • Reserve Bank of India. (2014b.). The Banking Ombudsman Scheme 2006 - Annual report 2013–14. https://rbidocs.rbi.org.in/rdocs/Publications/PDFs/RBS1314120215F.pdf
  • Reserve Bank of India. (2015a). Report on trend and progress of banking in India 2014–15. https://rbidocs.rbi.org.in/rdocs/Publications/PDFs/04C273C7B10C7213438992E4C6AC1D71FA73.PDF
  • Reserve Bank of India. (2015b.). The Banking Ombudsman Scheme 2006 - Annual report 2014–15. https://rbidocs.rbi.org.in/rdocs/Publications/PDFs/BO201415264C25BFB88547F783CA0B8E12A6B9B3.PDF
  • Reserve Bank of India. (2016a.). Annual report on Banking Ombudsman Scheme 2015–16. https://rbidocs.rbi.org.in/rdocs/Publications/PDFs/BO20151641ECFA5EA5654043BBE2FB8BE0BA4171.PDF (p. 7)
  • Reserve Bank of India. (2016b.). Report on trend and progress of banking in India 2015–16. https://rbidocs.rbi.org.in/rdocs/Publications/PDFs/02CH168F1C6D8A0E1E42658C1E454A0BE71A3B.PDF
  • Reserve Bank of India. (2016c.). The Banking Ombudsman Scheme 2006 - Annual report 2015–16. https://rbidocs.rbi.org.in/rdocs/Publications/PDFs/BO20151641ECFA5EA5654043BBE2FB8BE0BA4171.PDF
  • Reserve Bank of India. (2017a.). Report on trend and progress of banking in India 2016–17. https://rbidocs.rbi.org.in/rdocs/Publications/PDFs/APPTAB_V1119FC9605A8F4AF99ED6B374FAA7D4DA.PDF
  • Reserve Bank of India. (2017b.). The Banking Ombudsman Scheme 2006 - Annual report 2016–17. https://rbidocs.rbi.org.in/rdocs/Publications/PDFs/BOS201617A36D859BCE9E484395B83F9C34470FF2.PDF
  • Reserve Bank of India. (2018a.). Report on trend and progress of banking in India 2017–18. https://rbidocs.rbi.org.in/rdocs/Publications/PDFs/APPEN_IV17A9070AB05154E04B7E1B341CA543082.PDF
  • Reserve Bank of India. (2018b.). The Banking Ombudsman Scheme 2006 - Annual report 2017–18. https://rbidocs.rbi.org.in/rdocs/Publications/PDFs/BANKINGOMBUDSMAN96D76BE8B42A49148A128688485B9DD9.PDF
  • Reserve Bank of India. (2019a.). Report on trend and progress of banking in India - 2018–19. https://rbidocs.rbi.org.in/rdocs/Publications/PDFs/0RTP241219FL760D9F69321B47988DE44D68D9217A7E.PDF (p. 64)
  • Reserve Bank of India. (2019b.). Report on trend and progress of banking in India 2018–19. https://rbidocs.rbi.org.in/rdocs/Publications/PDFs/01APT_IV124122019CE56F75E343E449A8E896AB86F1AAB25.PDF
  • Reserve Bank of India. (2019c.). The Banking Ombudsman Scheme 2006 - Annual report 2018–19. https://rbidocs.rbi.org.in/rdocs/Publications/PDFs/AR201820190FB8B9072F984910A9FC7BA568B634D8.PDF
  • Roy, S. K., Lassar, W. M., & Shekhar, V. (2016). Convenience and satisfaction : Mediation of fairness and quality. The Service Industries Journal, 36(5–6), 239–260. https://doi.org/10.1080/02642069.2016.1186657
  • Sun, K., & Kim, D. - Y. (2013). Does customer satisfaction increase firm performance ? An application of American Customer Satisfaction Index (ACSI). International Journal of Hospitality Management, 35, 68–77. https://doi.org/10.1016/j.ijhm.2013.05.008
  • Varela - Neira, C., Vázquez - Casielles, R., & Iglesias, V. (2010). Explaining customer satisfaction with complaint handling. International Journal of Bank Marketing, 28(2), 88–112. https://doi.org/10.1108/02652321011018305
  • Varghese, T. (2016). Evaluating performance of a service cooperative bank : An application of Camel model. Indian Journal of Finance, 10(3), 7–27. https://doi.org/10.17010/ijf/2016/v10i3/89018
  • Yap, B. W., Ramayah, T., & Shahidan, W. N. (2012). Satisfaction and trust on customer loyalty : A PLS approach. Business Strategy Series, 13(4), 154–167. https://doi.org/10.1108/17515631211246221

Abstract Views: 239

PDF Views: 0




  • Complaints and their Redressal : A Study on the Indian Banking System

Abstract Views: 239  |  PDF Views: 0

Authors

Ajay Singh
Professor, IILM Graduate School of Management, 16, Knowledge Park II, Greater Noida - 201 306, Uttar Pradesh, India
Ashutosh Singh
Assistant Professor, Institute of Business Management, GLA University, 17 km Stone, NH-2, Mathura-Delhi Road, P.O. Chaumuhan, Mathura - 281 406, Uttar Pradesh, India

Abstract


With more and more people coming under the gamut of financial inclusion, banking transactions have increased manifold. Banks are also striving hard to introduce innovative deliverables to lure and retain their customers on one hand and to reduce cost and increase profit on the other hand. As the Indian banking sector is trying to match its technical and manpower capabilities to meet new challenges, complaints from customers are bound to increase. This has made customer happiness a major concern in the banking sector. Thus, the grievance redressal mechanism has become an important component of banking operations. Taking note of such a scenario, the Banking Ombudsman Scheme was brought to light by the Reserve Bank of India in the year 1995. This scheme acts as the grievance redressal mechanism at the highest level which is parallel to the Alternate Dispute Resolution Mechanism. An effort was made in this paper to analyze the efficacy of this scheme over the years. Various parameters were studied with the help of trend analysis to conclude the findings. Findings of 10-year data showed that this scheme worked effectively for the urban and metropolitan customers, but is yet to achieve the desired results for rural and semi-urban customers. Among the categories of banks, foreign banks were found to be doing good in keeping their customers satisfied. The analysis also concluded that mainly retail customers have used this scheme to resolve their issues.

Keywords


Reserve Bank of India, RBI, Commercial Banks, Bank Complaints, Ombudsman, Grievance Redressal, Banking Ombudsman Scheme.

JEL Classification : E58, G21, G38.

Paper Submission Date : January 7, 2020; Paper Sent Back for Revision : September 9, 2020; Paper Acceptance Date : November 18, 2020; Paper Published Online : March 15, 2021.


References





DOI: https://doi.org/10.17010/ijf%2F2021%2Fv15i3%2F158127