International Journal of Hospitality and Tourism Systems

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

The Impact of Green Innovation on Sustainability Performance in Travel Agencies and Hotels: The Moderating Role of Environmental Commitment


Affiliations
1 Assistant Lecturer, University of Sadat City, Faculty of Tourism and Hotels Tourism Studies Department, Sadat City, Menofia, Egypt
2 Associate Professor University of Sadat City, Faculty of Tourism and Hotels Tourism Studies Department, Sadat City, Menofia, Egypt
     

   Subscribe/Renew Journal


Today, one of the challenges facing many enterprises in all sectors is to minimize negative impacts on the environment and to be greener. This has led the private sector to make performance sustainable. Green innovation is one of the tools used by enterprises in the tourism industry to achieve sustainability performance. This research aims to study the impact of green innovation and its types (green product innovation, green process innovation, green technological innovation and green organizational innovation) on sustainability performance at travel agencies and hotels as tourism enterprises in Egypt and the moderate role of environmental commitment in the relationship between green innovation and sustainability performance. To achieve the objective of this study, data were collected from 218 managers working in travel agencies and hotels in Egypt through a questionnaire. Questionnaires are analyzed through Regression-based Partial Least Squares Structural Equation Modeling (PLS-SEM) by using Smart PLS 3.21. The results show that green innovation and its four types including green product innovation green process innovation, green technological innovation and green organizational innovation have a positive influence on sustainability performance. The results also revealed that environmental commitment playing a moderate role in the relationship between green innovation and sustainability performance. These results hold important implications theoretically and practically for travel agencies and hotels

Keywords

Green Innovation, Sustainability Performance, Environmental Commitment, Travel Agencies, Hotels
Subscription Login to verify subscription
User
Notifications
Font Size


  • Abbas, J., & Sagsan, M. (2019). Impact of knowledge management practices on green innovation and corporate sustainable development: A structural analysis. Journal of Cleaner Production, 229, 611-620.

  • Alsughayir, A. (2017). Does green product innovation affect performance of Saudi chemical industrial firms? Journal of Social Science Research, 11(2), 2355-2363.

  • Angelo, F., Jabbour, C., & Galina, S. (2012). Environmental innovation: In search of a meaning. World Journal of Entrepreneurship, 8(2/3), 113-121.

  • Ar, I. (2012). The impact of green product innovation on firm performance and competitive capability: The moderating role of managerial environmental concern. Procedia - Social and Behavioral Sciences, 62, 854-864.

  • Armbruster, H., Bikfalvi, A., Kinkel, S., & Lay, G. (2008). Organizational innovation: The challenge of measuring non-technical innovation in large-scale surveys. Technovation, 28(10), 644-657.

  • Atalay, M., Anafarta, N., & Sarvan, F. (2013). The relationship between innovation and firm performance: An empirical evidence from Turkish automotive supplier industry. Procedia - Social and Behavioral Sciences, 75, 226-235.

  • Banihashemi, T., Fei, J., & Chen, P. (2019). Exploring the relationship between reverse logistics and sustainability performance. Modern Supply Chain Research and Applications, 1(1), 2-27.

  • Basak, E., & Calisir, F. (2014). Uses and gratifications of LinkedIn: An exploratory study. Proceedings of the World Congress on Engineering, WCE, London, UK.

  • Bhattacharya, A., Nand, A., & Castka, P. (2019). Lean-green integration and its impact on sustainability performance: A critical review. Journal of Cleaner Production, 236, 1-15.

  • Bossle, M., Barcellos, M., Vieira, L., & Sauvee, L. (2016). The drivers for adoption of eco-innovation. Journal of Cleaner Production, 113, 861-872.

  • Brasil, M., Abreu, M., Filho, J., & Leocádio, A. (2016). Relationship between eco-innovations and the impact on business performance: An empirical survey research on the Brazilian textile industry. Environmental Management, 51, 276-287.

  • Buijtendijk, H., Blom, J., Vermeer, J., & Duim, R. (2018). Eco-innovation for sustainable tourism transitions as a process of collaborative co-production: The case of a carbon management calculator for the Dutch travel industry. Journal of Sustainable Tourism, 26(7), 1222-1240.

  • Büyüközkan, G., & Karabulut, Y. (2018). Sustainability performance evaluation: Literature review and future directions. Journal of Environmental Management, 217, 253-267.

  • Carrillo-Hermosilla, J., Del Río, P., & Könnölä, T. (2010). Diversity of eco-innovations: Reflections from selected case studies. Journal of Cleaner Production, 18(10-11), 1073-1083.

  • Carrillo-Higueras, F., Prajogo, D., & Smith, L. (2018). Environmental commitment and its drivers in the Australian wine industry: A behavioural approach. Australasian Journal of Environmental Management, 25(4), 439-458.

  • Changkai, S. (2010). Tourism product innovation based on the view of postmodernism. Proceedings of the 7th International Conference on Innovation & Management. Retrieved February 30, 2020, from https://www.pucsp.br/icim/ingles/downloads/papers_2010/part_4/30_Tourism%20Product%20Innovation%20Based%20on%20the%20View.pdf

  • Chen, S. (2017). The relationship between innovation and firm performance: A literature review. Advances in Computer Science Research, 82, 648-652.

  • Chen, Y. (2011). Green organizational identity: Sources and consequence. Management Decision, 49(3), 384-404.

  • Cheng, C., Yang, C., & Sheu, C. (2014). The link between eco-innovation and business performance: A Taiwanese industry context. Journal of Cleaner Production, 64, 81-90.

  • Chiou, Y., Chan, K., Lettice, F., & Chung, H. (2011). The influence of greening the suppliers and green innovation on environmental performance and competitive advantage in Taiwan. Transportation Research Part E: Logistics and Transportation Review, 47(6), 822-836.

  • Chu, Z., Wang, L., & Lai, F. (2019). Customer pressure and green innovations at third party logistics providers in China. International Journal of Logistics Management, The, 30(1), 57-75.

  • Cosma, S., Paun, D., Bota, M., & Fleseriua, C. (2014). Innovation: A useful tool in the rural tourism in Romania. Procedia - Social and Behavioral Sciences, 148, 507-515.

  • Dahan, S., Yusof, S., & Taib, M. (2017). Performance measure of eco-process innovation: Insights from a literature review. MATEC Web of Conferences, 131, 1-13.

  • Dangelico, R., & Pujari, D. (2010). Mainstreaming green product innovation: Why and how companies integrate environmental sustainability. Journal of Business Ethics, 95, 471-486.

  • Diana, M. (2014). Sustainable performance of public organizations: Shaping a coherent system for implementing and measuring the concept. Studies in Business and Economics, 9(3), 50-56.

  • Dincer, F., Akova, O., Ertugral, S., & Cifc, M. (2017). Green innovation practices in hotel enterprises. Eurasian Social Sciences Journal, 1, 58-73.

  • Dong, Y., Wang, X., Jin, J., Qiao, Y., & Shi, L. (2014). Effects of eco-innovation typology on its performance: Empirical evidence from Chinese enterprises. Journal of Engineering and Technology Management, 34, 78-98.

  • Dusek, G., Yurova, Y., & Ruppel, C. (2015). Using social media and targeted snowball sampling to survey a hard-to-reach population: A case study. International Journal of Doctoral Studies, 10, 279-299.

  • Dyllick, T., & Hockerts, K. (2002). Beyond the business case for corporate sustainability. Business Strategy and the Environment, 11(2), 130-141.

  • Eikelenboom, M., & Jong, G. (2019). The impact of dynamic capabilities on the sustainability performance of SMEs. Journal of Cleaner Production, 235, 1360-1370.

  • Elbaz, A., & Haddoud, M. (2017). The role of wisdom leadership in increasing job performance: Evidence from the Egyptian tourism sector. Tourism Management, 63, 66-76.

  • Eryigit, N., & Özcüre, G. (2015). Eco-innovation as modern era strategy of companies in developing countries: Comparison between Turkey and European Union. Procedia - Social and Behavioral Sciences, 195, 1216-1225.

  • Fei, J., Wang, Y., Yang, Y., Chen, S., & Zhi, Q. (2016). Towards eco-city: The role of green innovation. CUE2016-Applied Energy Symposium and Forum 2016: Low carbon cities & urban energy systems. Energy Procedia, 104, 165-170.

  • Franzoni, S. (2015). Measuring the sustainability performance of the tourism sector. Tourism Management Perspectives, 16, 22-27.

  • Govindan, K., Khodaverdi, R., & Jafarian, A. (2013). A fuzzy multi criteria approach for measuring sustainability performance of a supplier based on triple bottom line approach. Journal of Cleaner Production, 47, 345-354.

  • Gunday, G., Ulusoy, G., Kilic, K., & Alpkan, L. (2011). Effects of innovation types on firm performance. International Journal of Production Economics, 133(2), 662-676.

  • Hair, J., Anderson, R., Tatham, R., & Black, W. (1992). Multivariate data analysis, with readings. Macmillan, New York, NY.

  • Hair, J., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106-121.

  • Halila, F., & Rundquist, J. (2011). The development and market success of eco‐innovations: A comparative study of eco‐innovations and “other” innovations in Sweden. European Journal of Innovation Management, 14(3), 278-302.

  • Heng, T., Lee, C., Foong, Y., & San, O. (2012). A framework of a sustainable performance measurements (SPMs) model for the Malaysian electronic and electrical industry. World Applied Sciences Journal, 20(1), 107-119.

  • Hieu, V., & Rašovská, I. (2017). A proposed conceptual model of green practices impacting on the tourism business and their performances: A case of PhuQuoc island Vietnam. Business Trends, 7(1), 76-87.

  • Hirunyawipadaa, T., & Xiong, G. (2018). Corporate environmental commitment and financial performance: Moderating effects of marketing and operations capabilities. Journal of Business Research, 86, 22-31.

  • Hojnik, J. (2017). In pursuit of eco-innovation: Drivers and consequences of eco-innovation at firm level. Retrieved January 23, 2020. 10.26493/978-961-7023-53-4

  • Hourneaux, F., Gabriel, M., & Gallardo-Vázquez, D. (2018). Triple bottom line and sustainable performance measurement in industrial companies. Revista de Gestão, 25(4), 413-429.

  • Huang, J., & Li, Y. (2018). How resource alignment moderates the relationship between environmental innovation strategy and green innovation performance. Journal of Business & Industrial Marketing, 33(3), 316-324.

  • Ilg, P. (2019). How to foster green product innovation in an inert sector. Journal of Innovation & Knowledge, 4, 129-138.

  • Karabulut, A. (2015). Effects of innovation types on performance of manufacturing firms in Turkey. Procedia - Social and Behavioral Sciences, 195, 1355-1364.

  • Kemp, R., & Foxon, T. (2007). Typology of eco-innovation. Deliverable 2 of MEI project (D1), Maastricht.

  • Kesidou, E., & Demirel, P. (2012). On the drivers of eco-innovations: Empirical evidence from the UK. Research Policy, 41, 862-870.

  • Kim, H., Park, J., & Wen, J. (2015). General managers’ environmental commitment and environmental involvement of lodging companies. International Journal of Contemporary Hospitality Management, 27(7), 1499-1519.

  • Kneipp, J., Gomes, C., Bichueti, R., Frizzo, K., & Perlin, A. (2019). Sustainable innovation practices and their relationship with the performance of industrial companies. Revista de Gestão, 26(2), 94-111.

  • Korres, G. (2008). The role of innovation activities in tourism and regional growth in Europe. Tourismos: An International Multidisciplinary Journal of Tourism, 3(1), 135-152.

  • Leal-Millán A., Leal-Rodríguez L., & Albort-Morant G. (2017). Green innovation. In Carayannis E. (Ed.), Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship (pp. 1-58). Springer, New York, NY.

  • Li, Y. (2014). Environmental innovation practices and performance: Moderating effect of resource commitment. Journal of Cleaner Production, 66, 450-458.

  • Li, Y., Ding, R., Cui, L., Lei, Z., & Mou, J. (2019). The impact of sharing economy practices on sustainability performance in the Chinese construction industry. Resources, Conservation and Recycling, 150, 1-10.

  • Lin, R., Tan, K., & Geng, Y. (2013). Market demand, green product innovation, and firm performance: Evidence from Vietnam motorcycle industry. Journal of Cleaner Production, 40, 101-107.

  • Lin, Y., & Chen, H. (2018). Critical factors for enhancing green service innovation: Linking green relationship quality and green entrepreneurial orientation. Journal of Hospitality and Tourism Technology, 9(2), 188-203.

  • Liu, J., Song, Q., Liu, N., & Chi, C. (2018). Threshold effects of tourism agglomeration on the green innovation efficiency of China’s tourism industry. Chinese Journal of Population Resources and Environment, 16(3), 277-286.

  • Ma, Y., Hou, G., & Xin, B. (2017). Green process innovation and innovation benefit: The mediating effect of firm image. Sustainability, 9(10), 1-15.

  • Ma, Y., Yin, Q., Pan, Y., Cui, W., Xin, B., & Rao, Z. (2018). Green product innovation and firm performance: Assessing the moderating effect of novelty-centered and efficiency-centered business model design. Sustainability, 10(6), 1-13.

  • Manfreda, K. L., Bosnjak, M., Berzelak, J., Haas, I., & Vehovar, V. (2008). Web surveys versus other survey modes: A meta-analysis comparing response rates. International Journal of Market Research, 50(1), 79-104.

  • Mothe, C., & Thi, T. (2010). The link between non‐technological innovations and technological innovation. European Journal of Innovation Management, 13(3), 313-332.

  • Musawir, A., Serra, C., Zwikael, O., & Ali, I. (2017). Project governance, benefit management, and project success: Towards a framework for supporting organizational strategy implementation. International Journal of Project Management, 35(8), 1658-1672.

  • Mushtaq, S., Zubair, S., Khan, M., & Khurram, S. (2019). Mediating role of environmental commitment between green organizational identity and green innovation performance. Pakistan Journal of Commerce and Social Sciences, 13(2), 385-408.

  • OECD. (2013). Green innovation in tourism services. OECD Tourism Papers, OECD Publishing, Paris, France.

  • Oltra, V., & Saint Jean, M. (2009). Sectoral systems of environmental innovation: An application to the French automotive industry. Technological Forecasting and Social Change, 76(4), 567-583.

  • Razafindravelo, V. (2017). Innovation strategies in tourism industry (Master thesis). Faculty of Social Sciences. University of Stavanger, Norway.

  • Reid, A., & Miedzinski, M., (2008). Eco-innovation: Final report for sectoral innovation watch. Europe Innova, Brussels.

  • Ruggieriand, G., & Calò, P. (2018). ICT and tourism impacts in islands. Eco Cycles, 4(2), 4-11.

  • Sarkar, A. (2012). Green branding and eco-innovations for evolving a sustainable green marketing strategy. Asia-Pacific Journal of Management Research and Innovation, 8(1), 39-58.

  • Saudi, M., Sinaga, O., Gusni, G., & Zainudin, Z. (2019). The effect of green innovation in influencing sustainable performance: Moderating role of managerial environmental concern. International Journal of Supply Chain Management, 8(1), 303-310.

  • Schaltegger, S., & Wagner, M. (2006). Integrative management of sustainability performance, measurement and reporting. International Journal of Accounting, Auditing and Performance Evaluation, 3(1), 1-19.

  • Schiederig, T., Tietze, F., & Herstatt, C. (2011). What is green innovation? – A quantitative literature review. Retrieved January 30, 2020, from https://ssrn.com/abstract=1846882

  • Sezen, B., & Çankaya, S. (2013). Effects of green manufacturing and eco-innovation on sustainability performance. 9th International Strategic Management Conference. Procedia - Social and Behavioral Sciences, 99, 154-163.

  • Simula, H., Lehtimark, T., & Salo, J. (2009). Managing greenness in technology marketing. Journal of Systems and Information Technology, 11(4), 331-346.

  • Su, S., Tung, A., & Baird, K. (2017). The influence of environmental commitment on the take-up of environmental management initiatives. Australasian Journal of Environmental Management, 24(3), 289-301.

  • Suasana, G., & Ekawati, N. (2018). Environmental commitment and green innovation reaching success new products of creative industry in Bali. Journal of Business and Retail Management Research, 12(4), 246-250.

  • Tang, M., Walsh, G., Lerner, D., Fitza, M., & Li, Q. (2017). Green innovation, managerial concern and firm performance: An empirical study. Business Strategy and the Environment, 27(1), 39-51.

  • Tariyan, A. (2016). The impact of green innovation types on organization performance in the construction industry. Inset Integrative Omics & Applied Biotechnology Journal, 7(5), 207-214.

  • Tasleem, M., Khan, N., & Nisar, A. (2019). Impact of technology management on corporate sustainability performance. International Journal of Quality & Reliability Management, 36(9), 1574-1599.

  • Trianni, A., Cagno, E., Neri, A., & Howard, M. (2019). Measuring industrial sustainability performance: Empirical evidence from Italian and German manufacturing small and medium. Journal of Cleaner Production, 229, 1355-1376.

  • Tseng, M., Wang, R., Chiu, A., Geng, Y., & Lin, Y. (2013). Improving performance of green innovation practices under uncertainty. Journal of Cleaner Production, 40, 71-82.

  • Umar, M., Danjuma, I., Hammawa, D., & Habibu, S. (2016). Effects of technological innovation in relationship between green supply chain management practices and green performance. International Review of Management and Marketing, 6(4), 677-682.

  • Varsei, M., Soosay, C., Fahimnia, B., & Sarkis, J. (2014). Framing sustainability performance of supply chains with multidimensional indicators. Supply Chain Management, 19(3), 242-257.

  • Wang, S., Li, J., & Zhao, D. (2018). Institutional pressures and environmental management practices: The moderating effects of environmental commitment and resource availability. Business Strategy and the Environment, 27, 52-69.

  • Wong, S. (2012). The influence of green product competitiveness on the success of green product innovation: Empirical evidence from the Chinese electrical and electronics industry. European Journal of Innovation Management, 15(4), 468-490.

  • Xiea, X., Huob, J., & Zouc, H. (2019). Green process innovation, green product innovation, and corporate financial performance: A content analysis method. Journal of Business Research, 101, 697-706.

  • Yusuf, Y., Gunasekaran, A., Musa, A., El-Berishy, N., Abubakar, T., & Ambursa, H. (2013). The UK oil and gas supply chains: An empirical analysis of adoption of sustainable measures and performance outcomes. International Journal of Production Economics, 146(2), 501-514.


Abstract Views: 191

PDF Views: 0




  • The Impact of Green Innovation on Sustainability Performance in Travel Agencies and Hotels: The Moderating Role of Environmental Commitment

Abstract Views: 191  |  PDF Views: 0

Authors

Yehia Elzek
Assistant Lecturer, University of Sadat City, Faculty of Tourism and Hotels Tourism Studies Department, Sadat City, Menofia, Egypt
Hebatallah Gaafar
Associate Professor University of Sadat City, Faculty of Tourism and Hotels Tourism Studies Department, Sadat City, Menofia, Egypt
Hamida Abdelsamie
Associate Professor University of Sadat City, Faculty of Tourism and Hotels Tourism Studies Department, Sadat City, Menofia, Egypt

Abstract


Today, one of the challenges facing many enterprises in all sectors is to minimize negative impacts on the environment and to be greener. This has led the private sector to make performance sustainable. Green innovation is one of the tools used by enterprises in the tourism industry to achieve sustainability performance. This research aims to study the impact of green innovation and its types (green product innovation, green process innovation, green technological innovation and green organizational innovation) on sustainability performance at travel agencies and hotels as tourism enterprises in Egypt and the moderate role of environmental commitment in the relationship between green innovation and sustainability performance. To achieve the objective of this study, data were collected from 218 managers working in travel agencies and hotels in Egypt through a questionnaire. Questionnaires are analyzed through Regression-based Partial Least Squares Structural Equation Modeling (PLS-SEM) by using Smart PLS 3.21. The results show that green innovation and its four types including green product innovation green process innovation, green technological innovation and green organizational innovation have a positive influence on sustainability performance. The results also revealed that environmental commitment playing a moderate role in the relationship between green innovation and sustainability performance. These results hold important implications theoretically and practically for travel agencies and hotels

Keywords


Green Innovation, Sustainability Performance, Environmental Commitment, Travel Agencies, Hotels

References