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Tourist Perception of Food Safety Risk and Destination Choice.
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Growing concern about food-borne illness on vacation damages destination image and affects tourist travel decision. This paper draws on a review of research literature to works towards a conceptual framework to explore the potential factors which would influence tourist perception of food safety related risks and the possible impact on destination choice. The relevant strategies adopted by international tourists to reduce risk exposure and the likely influence on selecting travel destination are also reviewed, together with the implication for the tourism industry. The overriding purpose of the study is to identify appropriate risk management strategies for the mutual benefit of both tourism industry and international tourists.
Keywords
Tourist Perception, Destination Choice, Risk Reducing Strategies, Risk Characteristics, Foodborne Illness
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