International Journal of Hospitality and Tourism Systems

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Comparison of Service Quality Perceptions of Chinese Tourists' Visiting Golden Triangle in India


Affiliations
1 Department of Tourism and Hotel Management, Kurukshetra University, Kurukshetra, Haryana, India
2 Trail Blazer Tours India Pvt. Ltd. Gurgaon, Haryana, India
     

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Tourism industry has grown steadily over the last decades and has been playing a pivotal role in the overall economy of the world. During recent years numerous tourism firms have entered into tourism marketplace and have brought with them the concept of having better delivered services. Further, given the rapidly changing profile of travellers, in therms of their nationality, this study investigates Chinese tourists' service quality perceptions visiting Golden Triangle in India. The results from the regression analysis suggest that Chinese tourists' overall satisfaction is primarily derived from the value. This study is strategically and managerially important to the Indian tourism industry. Using the results of this study, tour operators can focus their efforts to provide quality services and facilities that their customers perceive as being important and as having high value.

Keywords

Chinese Tourists, India, Service, Quality, Tourism.
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  • Comparison of Service Quality Perceptions of Chinese Tourists' Visiting Golden Triangle in India

Abstract Views: 277  |  PDF Views: 2

Authors

Mohinder Chand
Department of Tourism and Hotel Management, Kurukshetra University, Kurukshetra, Haryana, India
Sunil Kumar
Trail Blazer Tours India Pvt. Ltd. Gurgaon, Haryana, India

Abstract


Tourism industry has grown steadily over the last decades and has been playing a pivotal role in the overall economy of the world. During recent years numerous tourism firms have entered into tourism marketplace and have brought with them the concept of having better delivered services. Further, given the rapidly changing profile of travellers, in therms of their nationality, this study investigates Chinese tourists' service quality perceptions visiting Golden Triangle in India. The results from the regression analysis suggest that Chinese tourists' overall satisfaction is primarily derived from the value. This study is strategically and managerially important to the Indian tourism industry. Using the results of this study, tour operators can focus their efforts to provide quality services and facilities that their customers perceive as being important and as having high value.

Keywords


Chinese Tourists, India, Service, Quality, Tourism.

References