Conformity in Educational and Career Choices:A Comparative Study of Chennai and Mumbai

The objective of the study was to observe if conformity exists in the two chosen cities, i.e., Chennai and Mumbai and if yes, then whether there is a difference in the level of conformity in these cities. The study highlighted the existence of conformity across four categories based on the stream chosen by the participants at the Undergraduate level, namely, Arts, Science, Commerce and Miscellaneous (Fashion Design, Hotel Management, Architecture, Interior Design, Mass Media, Visual Communication and Tourism). A total of 52 individuals from each city (26 males and 26 females) were surveyed using a self-constructed questionnaire with 26 items. The results obtained from this study showed that there is a certain level of conformity in educational and career choices in both the cities. However, nothing conclusive can be said about the difference in the level of conformity.