Influence of Media on Body Image Satisfaction an Exploratory Study on Urban Bengali Females

The aim of the present research was to examine the self perception with regard to body image of urban young adult females with a mean age of 21.99 years belonging to the upper-middle and middle-middle socio-economic status as measured by Kuppuswamy's socio economic status scale (2013). The participants did not have any history of any eating disorder or medical condition that poses any dietary restriction. The participants were assessed o socio Cultural Attitude towards Appperance Questionnaire (SATAQ-3; Thompson et al., 1995), The Body Satisfaction Scale (BSS) prepared by Slade et al. (1990), The Body Shape Questionnaire (BSQ; Cooper et al., 1987) and the Rosenberg Self Esteem Scale (1965). The findings of the present study revealed that the participants did not endorse western stereotypes of body image and there was no significant association between their body image concerns and self perceptions.