Effective Communication for Corporate Sector: A Need for a Paradigm Shift

Communication in the present corporate world has gained currency due to the overhauling change of the information system. There is an imperative need for an effective communication in the corporate world. An improved written communication system can make employees happier with their jobs, cut down on confusion and paper work, and even bring in more business. For proper ventilation, employer's views there have to be a full proof communication mechanism. In our present study a humble attempt has been made to focus on the facilities for communication through implementation of Employee Value Proportion (EVP). Recent experience has shown that personal communication is critical for smooth running of companies and cannot be fully replaced by any form of technical communication devices. To shoulder these responsibility employees, must learn to understand their own behavior. Perhaps the largest shift in contemporary corporate communication is an expansion of its strategic mandate, and this expansion is closely tied to the rise in importance of communicating and nurturing corporate identity, brand, and reputation. Most managers are well-known with the language and activities of envisioning a business, setting a strategy, establishing goals, and figuring out how to meet the goals with a series of short-term objectives. This article dwells upon the outcomes of the research on the relationship between the extent of communication among organizational units and its efficiency.