Socio-Psychological Impact of Television Advertisements on Youth:A Case Study of Sirsa

Advertisements endeavour to instill the psyche of consumers by way of various types of emotional appeals. They create need in the consumers by conveying that the product is essential for their betterment, success, personality and social status. Various advertisements of eatables, vehicles, domestic appliances, cosmetics, gadgets and life insurance etc. are based on the perception that they will help dramatically in enhancing the influence, rapport and social stature of the consumer. Persuasive advertisements strive hard to convince the consumer about the indispensability of the product for the consumer and spread a feeling of insecurity if the consumer does not make use the product.