Fast Food Delivery Boys, At-risk Behaviours, Fatalities and Solutions-Qualitative Perspective

Several reports indicate that fast delivery boys risked their life and of others on the road for express service. The start-up entrepreneurs like Swiggy, Zomato, DominoZ, Zepto, and others are playing with public life and promoting unsafe behaviours/ unsafe conditions, causing thousands of near misses. The delivery boys rush so fast that they don't see traffic lights, speed limits etc. Governments should put some control on such time bound businesses where lives are at-risk. Fast delivery with fast at-risk behaviors on the road with 10-20-25-30 minutes delivery is fatal idea. Companies must demonstrate behavioural safety compliance clearance with 100% zero-harm culture. Qualitative research in this paper makes a lot of sense in this regard. 201 industry professionals participated in the study to reflect on the issues and solutions. For sustainability of delivery industry, it is crucial to not to overlook the safety standards to save the riders from injuries and fatalities. It is possible to sustain both the safety culture and industry. Industry requires a connected safety culture which defines a connect among people. It is recommended to drive long term safety culture in promoting Business Sustainability.