Internet Addiction in Relation to Personality Factors of Zuckerman's Alternative Five Factor Model

The present investigation was carried out to investigate internet addiction in relation personality factors of Alternative Five Factor Model. To realize the main objective, 60 students with the age ranging from 18 to 24 years were selected from various PG departments of K.U.K. The subjects were tested with Zuckerman-Kuhlman Personality Questionnaire and Internet Addiction Test after proper rapport. Obtained data were analysed by using descriptive statistics and Pearson's correlations. Results have revealed Neuroticism-Anxiety, Impulsive-Sensation Seeking, Aggression-Hostility to be significant positive correlates of internet addiction whereas Activity and Sociability have marked significant negative association with Internet Addiction. It depicts that persons characterized as high on Neuroticism-Anxiety, Impulsive-Sensation Seeking, Aggression-Hostility and Introversion tend to be vulnerable to develop internet addiction. Large scale studies are suggested for more generalizable results.