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Entrepreneurial Intention of Tourism And Hospitality Students in Kashmir


Affiliations
1 Doctoral Fellow, Department of Tourism Studies, Central University of Kashmir, Jammu & Kashmir, India
2 Assistant Professor, Department of Tourism Studies, Central University of Kashmir, Jammu & Kashmir, India
     

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Entrepreneurship is acknowledged as a growth driver in a variety of industries. The role of entrepreneurship as a growth driver is well established in the tourism and hospitality industry. Travel businesses and hospitality sector provide fruitful and tempting environment for the entrepreneurship. Based on cognition, it is claimed that intent has a crucial role in starting an entrepreneurial venture. The Theory of Planned Behaviour (TPB) can aid in understanding entrepreneurial intent, by studying it via three components forecasting behavioural intention i.e., attitude, subjective norms and perceived behavioural control. The purpose of this research is to look into the significance of the components that affect the entrepreneurial intent of tourism and hospitality pupils in Kashmir. Structural equation modeling (SEM) was used to measure and analyse the relationship of variables. To investigate the hypothesized correlations in this study, the bootstrapping technique was applied. According to study findings, the three components of TPB and entrepreneurship education all illustrated a considerable impact on entrepreneurial intent. The largest influence on entrepreneurial intent among the students comes from entrepreneurship education. The findings offer educators insight into how to encourage tourism students in Kashmir to engage in tourism entrepreneurial activities.

Keywords

Behaviour, Entrepreneurship, Business, Attitude, Subjective Norms, Intent, Education, Tourism, Hospitality
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  • Entrepreneurial Intention of Tourism And Hospitality Students in Kashmir

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Authors

Muneer Ahmad Kashkari
Doctoral Fellow, Department of Tourism Studies, Central University of Kashmir, Jammu & Kashmir, India
Faizan Ashraf Mir
Assistant Professor, Department of Tourism Studies, Central University of Kashmir, Jammu & Kashmir, India

Abstract


Entrepreneurship is acknowledged as a growth driver in a variety of industries. The role of entrepreneurship as a growth driver is well established in the tourism and hospitality industry. Travel businesses and hospitality sector provide fruitful and tempting environment for the entrepreneurship. Based on cognition, it is claimed that intent has a crucial role in starting an entrepreneurial venture. The Theory of Planned Behaviour (TPB) can aid in understanding entrepreneurial intent, by studying it via three components forecasting behavioural intention i.e., attitude, subjective norms and perceived behavioural control. The purpose of this research is to look into the significance of the components that affect the entrepreneurial intent of tourism and hospitality pupils in Kashmir. Structural equation modeling (SEM) was used to measure and analyse the relationship of variables. To investigate the hypothesized correlations in this study, the bootstrapping technique was applied. According to study findings, the three components of TPB and entrepreneurship education all illustrated a considerable impact on entrepreneurial intent. The largest influence on entrepreneurial intent among the students comes from entrepreneurship education. The findings offer educators insight into how to encourage tourism students in Kashmir to engage in tourism entrepreneurial activities.

Keywords


Behaviour, Entrepreneurship, Business, Attitude, Subjective Norms, Intent, Education, Tourism, Hospitality

References