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Ashraf Mir, Faizan
- Entrepreneurial Intention of Tourism And Hospitality Students in Kashmir
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Authors
Affiliations
1 Doctoral Fellow, Department of Tourism Studies, Central University of Kashmir, Jammu & Kashmir, IN
2 Assistant Professor, Department of Tourism Studies, Central University of Kashmir, Jammu & Kashmir, IN
1 Doctoral Fellow, Department of Tourism Studies, Central University of Kashmir, Jammu & Kashmir, IN
2 Assistant Professor, Department of Tourism Studies, Central University of Kashmir, Jammu & Kashmir, IN
Source
International Journal of Knowledge Management and Practices, Vol 10, No 1 (2022), Pagination: 1-9Abstract
Entrepreneurship is acknowledged as a growth driver in a variety of industries. The role of entrepreneurship as a growth driver is well established in the tourism and hospitality industry. Travel businesses and hospitality sector provide fruitful and tempting environment for the entrepreneurship. Based on cognition, it is claimed that intent has a crucial role in starting an entrepreneurial venture. The Theory of Planned Behaviour (TPB) can aid in understanding entrepreneurial intent, by studying it via three components forecasting behavioural intention i.e., attitude, subjective norms and perceived behavioural control. The purpose of this research is to look into the significance of the components that affect the entrepreneurial intent of tourism and hospitality pupils in Kashmir. Structural equation modeling (SEM) was used to measure and analyse the relationship of variables. To investigate the hypothesized correlations in this study, the bootstrapping technique was applied. According to study findings, the three components of TPB and entrepreneurship education all illustrated a considerable impact on entrepreneurial intent. The largest influence on entrepreneurial intent among the students comes from entrepreneurship education. The findings offer educators insight into how to encourage tourism students in Kashmir to engage in tourism entrepreneurial activities.Keywords
Behaviour, Entrepreneurship, Business, Attitude, Subjective Norms, Intent, Education, Tourism, Hospitality
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- Responsible Tourism – Evidence from the Tourist Destinations of Kashmir
Abstract Views :187 |
PDF Views:0
Authors
Affiliations
1 Assistant Professor, Department of Tourism Studies, Central University of Kashmir, Jammu & Kashmir, IN
2 Doctoral Fellow, Department of Tourism Studies, Central University of Kashmir, Jammu & Kashmir, IN
1 Assistant Professor, Department of Tourism Studies, Central University of Kashmir, Jammu & Kashmir, IN
2 Doctoral Fellow, Department of Tourism Studies, Central University of Kashmir, Jammu & Kashmir, IN
Source
International Journal of Knowledge Management and Practices, Vol 10, No 1 (2022), Pagination: 10-14Abstract
The study aims to explore the dimensions of responsible tourism practices (RTPs) incorporated in the context of Kashmir tourism destinations. Besides, the study aims to know the perception of residents towards these RTPs. Data were collected from 180 residents of Pahalgam tourist destination. The exploratory factor analysis technique was applied to explore the dimensions of RTPs. The findings of the study revealed that four dimensions were extracted for 17 items of RTPs that accounted for 73.46 per cent of the variance. The findings showed that residents perceive that RTPs have a significant role towards the economic upliftment of destination communities. Thus, the findings of the study suggest the successful implementation of RTPs in other tourist destinations of the Kashmir Valley.Keywords
Responsible Tourism Practices, Local CommunitiesReferences
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