International Journal of Marketing and Business Communication




International Journal of Marketing and Business Communication

Publisher: Publishing India Group
Editor: Tejinderpal Singh
Online ISSN: , Print ISSN: 2277-484X
Frequency: Quarterly

Description:

International Journal of Marketing & Business Communication" (IJMBC) tends to develop, promote, coordinate and disseminate the original developments and practices within the field area of marketing, business communication & related subject areas. Journal aims to help professionals working in the field, academicians and policy-makers to contribute, to disseminate research, and to learn from each other's work. Journal covers all niche segments relating to the Marketing.

Table of Contents

Vol 11, No 1 (2022)

Articles

Assessing Impact of Electronic Payment Technology on Customers’ Satisfaction Level at Shell Relays Filling Station in Mauritius
Shadrack Khaoya Wakhura
 Vol 11, No 1 (2022), Pagination: 1-15
ABSTRACT |  PDF     Abstract Views: 48  |  PDF Views: 0
Effect of Retailer Brand Equity on Consumers’ Purchase Intention: Evidence from Selected Supermarkets in Addis Ababa
Meseret Wondaferew Dinku, Mesfin Workineh Melese
 Vol 11, No 1 (2022), Pagination: 16-31
ABSTRACT |  PDF     Abstract Views: 44  |  PDF Views: 0
Service Quality in the Healthcare Industry: A Literature Review and Research Agenda
Suman Agarwal, Ranjit Singh, Chandra Kant Upadhyay
 Vol 11, No 1 (2022), Pagination: 32-48
ABSTRACT |  PDF     Abstract Views: 45  |  PDF Views: 0
The Effect of Manufacturers’ Marketing Mixes on Brand Preferences of Bottled Mineral Water Retailers in Ethiopia: Evidence from Debre Birhan Town
Mesfin Workineh Melese, Bisrat Legesse Kitaw
 Vol 11, No 1 (2022), Pagination: 49-58
ABSTRACT |  PDF     Abstract Views: 35  |  PDF Views: 0