Table of Contents
Vol 5, No 3 (2016)
Open Access
Subscription Access
Articles
| The Impact of Social Media Marketing on University Students’ Brand Loyalty | ||
| Sahadat Hossain, Md Nazmus Sakib | ||
| Vol 5, No 3 (2016), Pagination: 1-7 | ||
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Abstract Views: 359 | PDF Views: 0 | |
| Factors Affecting Adoption of Mobile Banking at the Bottom of the Pyramid in India | ||
| Purva Kansal | ||
| Vol 5, No 3 (2016), Pagination: 8-19 | ||
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Abstract Views: 282 | PDF Views: 0 | |
| The Ahmedabad Applique Cluster:Harness the Power of Traditional Values | ||
| Harleen Sahni, Bilal Mustafa Khan, Kishor Barad | ||
| Vol 5, No 3 (2016), Pagination: 20-25 | ||
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Abstract Views: 330 | PDF Views: 0 | |
| Brand Perceptual Mapping by Text Mining Online Product Reviews | ||
| Amir Ekhlassi, Farnoush Reshadi, Anfeng Wan | ||
| Vol 5, No 3 (2016), Pagination: 26-36 | ||
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Abstract Views: 343 | PDF Views: 0 | |
| Perception Mapping of Entry Level Passenger Cars - An Application of Multi Dimensional Scaling | ||
| Soumya Subash Uma, Hareesh N. Ramanathan | ||
| Vol 5, No 3 (2016), Pagination: 37-42 | ||
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Abstract Views: 300 | PDF Views: 1 | |