Table of Contents
Vol 7, No 1 (2018)
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Articles
The Informational Elements of Product Design Briefs:An Exploratory Investigation | ||
Ian Parkman | ||
Vol 7, No 1 (2018), Pagination: 1-17 | ||
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Abstract Views: 186 | PDF Views: 0 |
Young Customer’s Insight on Social Media Engagement | ||
Anu Rani | ||
Vol 7, No 1 (2018), Pagination: 18-25 | ||
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Abstract Views: 195 | PDF Views: 0 |
Factors Influencing the Usage of Social Networking Sites | ||
Mokhalles Mohammad Mehdi | ||
Vol 7, No 1 (2018), Pagination: 26-31 | ||
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Abstract Views: 188 | PDF Views: 0 |
Impulse Purchase and Impulse Non-Purchase in Book & Stationery Retail Outlets in Shopping Malls | ||
Mihir Dash, Kshitiz Sharma, Arunabhas Bose, Ankita Lakhani | ||
Vol 7, No 1 (2018), Pagination: 32-37 | ||
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Abstract Views: 200 | PDF Views: 0 |