Table of Contents
Vol 7, No 1 (2018)
Open Access
Subscription Access
Articles
| The Informational Elements of Product Design Briefs:An Exploratory Investigation | ||
| Ian Parkman | ||
| Vol 7, No 1 (2018), Pagination: 1-17 | ||
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| Young Customer’s Insight on Social Media Engagement | ||
| Anu Rani | ||
| Vol 7, No 1 (2018), Pagination: 18-25 | ||
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Abstract Views: 235 | PDF Views: 0 | |
| Factors Influencing the Usage of Social Networking Sites | ||
| Mokhalles Mohammad Mehdi | ||
| Vol 7, No 1 (2018), Pagination: 26-31 | ||
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Abstract Views: 219 | PDF Views: 0 | |
| Impulse Purchase and Impulse Non-Purchase in Book & Stationery Retail Outlets in Shopping Malls | ||
| Mihir Dash, Kshitiz Sharma, Arunabhas Bose, Ankita Lakhani | ||
| Vol 7, No 1 (2018), Pagination: 32-37 | ||
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Abstract Views: 234 | PDF Views: 0 | |