Table of Contents
Vol 8, No 1 (2019)
Open Access
Subscription Access
Articles
| Consumer Perceptions of Brand Mention in Magazines by Level of Involvement | ||
| Charles J. Quigley, Sharmin Attaran, Elaine M. Notarantonio | ||
| Vol 8, No 1 (2019), Pagination: 1-14 | ||
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Abstract Views: 262 | PDF Views: 1 | |
| Attitude Towards Advertisements: An Empirical Study on the Antecedents | ||
| Ajit Sadasivan | ||
| Vol 8, No 1 (2019), Pagination: 15-24 | ||
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Abstract Views: 255 | PDF Views: 0 | |
| Positioning of Vishal Mega Mart, a Hypermarket and its Consumer Preferences through the Implementation of Multi Dimensional Scaling, Factor and Conjoint Analysis w.r.t. Delhi Market | ||
| Sougata Banerjee, Mohsin Aziz Baba | ||
| Vol 8, No 1 (2019), Pagination: 25-37 | ||
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Abstract Views: 247 | PDF Views: 0 | |
| Navigating Across Cultures: Cultural Competence Challenges for Budding Indian Managers | ||
| Medha Bakhshi | ||
| Vol 8, No 1 (2019), Pagination: 38-46 | ||
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Abstract Views: 260 | PDF Views: 0 | |
| Using Collaborative Project for Learning Effective Ways of Working Harmoniously with People from Different Cultures | ||
| Archana Shrivastava | ||
| Vol 8, No 1 (2019), Pagination: 47-54 | ||
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Abstract Views: 209 | PDF Views: 0 | |