Table of Contents
Vol 10, No 2 (2021)
Open Access
Subscription Access
Articles
| A Study of Gender-Wise Perceptions towards the Antecedents of Emotional Branding and Their Linkages with Brand Loyalty, with Special Reference to the Indian FMCG Sector | ||
| Peeyush Mittal, Peeyush Bangur | ||
| Vol 10, No 2 (2021), Pagination: 1-7 | ||
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Abstract Views: 153 | PDF Views: 0 | |
| Brand Health and Campaign Evaluation: A Case Study in India | ||
| Saikat Chakraborty, Sarbani Mitra | ||
| Vol 10, No 2 (2021), Pagination: 8-22 | ||
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Abstract Views: 111 | PDF Views: 0 | |
| An Empirical Study of Change in Usage Level of Various OTT Platforms by Users in Kerala during COVID-19 | ||
| Vijaya S. Uthaman, Muhammed Faizal | ||
| Vol 10, No 2 (2021), Pagination: 23-31 | ||
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Abstract Views: 159 | PDF Views: 0 | |
| Instagram Engagement with Brands during a Global Pandemic | ||
| Susan Myers | ||
| Vol 10, No 2 (2021), Pagination: 32-39 | ||
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Abstract Views: 118 | PDF Views: 0 | |