Sales Tracking System for CPG Giant- Business Intelligence System

Business intelligence commonly known as BI may be referred to as a set of technologies, applications and practices for the collection, integration, analysis, and presentation of business information to support better business decision making.BI systems are basically data driven Decision Support System (DSS). BI can be used to support a wide range of business decisions ranging from operational decisions that include product positioning or pricing to strategic business decisions including priorities, goals, and directions at the broadest level. When combined, external data (data derived from the market in which a company operates) and internal data (data from sources internal to the company such as financial and operations data) can provide a more complete picture, which creates 'intelligence' that cannot be derived by any singular set of data. Hence BI techniques are going to be used to analyze an insurance company's data and see how we are going to make the data mean something more. In this case it will be used to make decisions regarding formulation of new policies, termination of old policies, and analyzing the route of credit and debit of the company.