Indian Journal of Marketing

Vol 34, No 2 (2004)

Indian Journal of Marketing

Table of Contents

Vol 34, No 2 (2004)

Articles

Bayesian Price : Threshold Estimation
Chiranjit Mukhopadhyay
 Vol 34, No 2 (2004), Pagination: 
ABSTRACT | Abstract Views: 144  | 
Developing Customer Loyalty : A Case Study of National Bank of Oman
D.N. Rao, K. Shankaraiah, Ali Al Hakmani
 Vol 34, No 2 (2004), Pagination: 
ABSTRACT | Abstract Views: 133  | 
Consumers and Consumerism
Melarkode P. Subramanium
 Vol 34, No 2 (2004), Pagination: 
ABSTRACT | Abstract Views: 142  | 
Marketing Support System for Small Scale Industries : will it be Able to Withstand the Impact of Globalisation?(with Special Reference to Nsic)
Urvashi Makkar, Minakshi Gupta, Satish Kumar
 Vol 34, No 2 (2004), Pagination: 
ABSTRACT | Abstract Views: 136  | 
An Introspection of Consumer Movement in India
S. B. Sadar, T. U. Fulzele
 Vol 34, No 2 (2004), Pagination: 
ABSTRACT | Abstract Views: 132  | 
Marketing Problems of Cottage Match Manufacturers of Elayirampannai Village
A. Subbiah, S. Selvaraj
 Vol 34, No 2 (2004), Pagination: 
ABSTRACT | Abstract Views: 135  |