Table of Contents
Vol 34, No 12 (2004)
Articles
| Competitive Marketing Strategies for the Indian Pharmaceutical Industry-Post 2005: A Meta Analysis | ||
| Navneet Wadhwa, Lewlyn L. Rodrigues | ||
| Vol 34, No 12 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 176 | | |
| Ethical Issues in Marketing : A New Dimension and Challenge | ||
| C.K. Dash, Ashutosh Priya | ||
| Vol 34, No 12 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 175 | | |
| Rural Marketing : A Study of Consumer Behaviour | ||
| M. A. Lokhande | ||
| Vol 34, No 12 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 180 | | |
| Return on Investment With Industrial Perspective: How ROI Perception and ROI Calculating Model Can be Improved in Fast Moving Consumer Goods Industry | ||
| Gautam Saha | ||
| Vol 34, No 12 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 178 | | |
| A Study on Farmers Preference and Market Promotion Activities with Reference to Rice Herbicides | ||
| K. Sivakumar, S.D. Sivakumar | ||
| Vol 34, No 12 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 167 | | |
| A Study on Retail Banking Strategies in Private Sector Banks with Special Reference to Hdfc Bank and ICICI Bank Ltd | ||
| R. Amuthan | ||
| Vol 34, No 12 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 294 | | |
| How Brand Score/Equity can Affect Branding Strategy Development | ||
| R. K. Srivastava, K. Thakar | ||
| Vol 34, No 12 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 167 | | |