Table of Contents
Vol 37, No 8 (2007)
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Articles
Advertising in the Middle East: Exploring The Impact of the West | ||
Mais Sukkar, Simon Pervan, Ekant Veer | ||
Vol 37, No 8 (2007), Pagination: | ||
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Abstract Views: 150 | |
Bottom of The Pyramid Marketing | ||
Smita Sharma | ||
Vol 37, No 8 (2007), Pagination: | ||
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Abstract Views: 141 | |
Viral Marketing: Motives and Challenges for Marketers | ||
Ashutosh Nigam | ||
Vol 37, No 8 (2007), Pagination: | ||
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Abstract Views: 139 | |
Rural Marketing - Study of Consumer Behaviour with Reference to Hair Oils | ||
Bhawna Garg | ||
Vol 37, No 8 (2007), Pagination: | ||
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Abstract Views: 142 | |
On-line Tourism Services in Developing Countries: Need for the Website Marketing Infrastructure | ||
U. Arabi | ||
Vol 37, No 8 (2007), Pagination: | ||
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Abstract Views: 158 | |
Organic Farming in India: Its Opportunity and Challenges in the Context of Globalization | ||
Satish Chandra, Sowmya Shankar | ||
Vol 37, No 8 (2007), Pagination: | ||
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Abstract Views: 144 | |
Market Based Organizational Learning - A study in the Indian Industry | ||
S. Jayachandran | ||
Vol 37, No 8 (2007), Pagination: | ||
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Abstract Views: 130 | |
Consumer Buying Behaviour of Processed Spice Products | ||
V. M. Indumati, N. Raveendran, S. D. Sivakumar, P. Balaji | ||
Vol 37, No 8 (2007), Pagination: | ||
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Abstract Views: 152 | |